irontraffic

Meet Trendsetter: Eder Holguin

As a tech savvy, out-of-the-box player in the dynamic online marketing industry for nearly a decade, Holguin has an in-depth background in operations, sales and marketing. His clients have included brand name Fortune 500 companies, as well as innovative startups. Holguin is active on the speaker’s circuit of the online industry, and serves as executive advisor to several privately-held companies. He is a venture-capital stakeholder in firms developing online business applications, and also invests in allied real estate projects.

Business Background
Self-motivated and goal oriented, Eder Holguin has over 12 years of experience managing sales, marketing, operations, personnel and online media. Eder is currently Chief Revenue Officer at Virtual Fan Network, a Digital Sports Marketing Platform involved in the evolution of Sports Marketing. Virtual Fan Network connects Athletes, Fans and Brands via Social Media, Display and Mobile.
Eder joined the Integrate team in April 2010 as the VP of Strategic Partnerships. Within weeks, he was offered and graciously accepted the post of Chief Revenue Officer. His leadership and vision are quickly shaping the future of the company.
Prior to joining Integrate, Eder founded OnDemand Research, which later became part of XL marketing, where he served as Vice President of Interactive Marketing. He also co-founded Iron Traffic, an online lead generation and advertising network that started with three employees in March of 2003 and was featured in the 2009 Inc 500 listing of fastest growing private companies in the US.
In 2003, he co-founded Iron Traffic, a tech-driven marketing firm. Starting with just three employees, the company grew rapidly, with annual revenues eventually surpassing $8 million. Recognized as one of the fastest-growing privately-held companies in the U.S., Iron Traffic was featured in the high-profile INC. 500 list.
Previously, Eder Holguin served as Director of Sales for Media Whiz, an online marketing company specializing in lead generation and affiliate marketing services.
Holguin spent five years as Executive Manager for Equifax Marketing Services, where he concentrated on the special needs of market research companies.
He has built and executed numerous online panel development platforms, including projects for internetsurveypanel.com, thenetpanel.com, and ECNResearch.com.
With the significant increase in the nation’s Spanish-speaking population, as indicated by the 2010 census, Holguin maintains a special interest in these emerging markets.

Q&A

1. Share the greatest impact of your childhood.

Growing up with an absent father and an alcoholic mother, the greatest impact in my life was my grandmother. She taught me to live my life by a set of values and provided the foundation I needed to have a prosperous and happy life. She taught me the value of hard work, discipline and ethics. I truly believe all the success I’ve had in my life is in direct correlation to the principles I learned from her. She was by far my biggest influence.

2. Define your experience growing up being Latino and being Latino in today’s world.

Growing up being Latino has been both a blessing and a challenge. Having being raised in such a rich culture provided me with a great set of values and allowed me to experience things that most people in America have never been exposed to. I have seen firsthand the struggles of living in a third world country and at the same time I have been labeled and looked down upon because of my name, background and accent. I learned early on that I had to work harder than most people to prove myself, which initially I saw as unfair but quickly learned it was something that I could use as motivation to work harder and improve myself in every way.

3. Tell us some of the challenges you’ve had to overcome.

Not having the typical background of coming to the US from South America, I quickly realized that I had to work twice as hard to make good impressions and have access to the opportunities that most people take for granted. Learning the language was a big challenge for me, in addition not having a degree from a typical US university proved to be a challenge when I started my career in advertising.

4. What would you say was the greatest positive influence on your career?

When I joined my first advertising agency I had a great mentor. I would say he was the greatest and positive influence. He taught me to embrace my differences and leverage my talents instead of trying to be like everyone else. I used to feel self-conscious about my accent, about my education background, etc. but I realized soon enough that those things didn’t matter.

5. As an honoree, what do you hope that being a trendsetter will inspire you to accomplish?

I hope my story and previous experiences can be an as inspiration for others who are where I was early on in my career. It seems overwhelming to think for someone who just moved to the US to think they can succeed in any area of their lives, I hope my story can help others have hope and to see that with hard work, discipline and a good attitude anything is possible.