Marketing

TWELFTH ANNUAL LATINO TRENDSETTER AWARDS RECIPIENT RAMON PINEDA

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Ramón Pineda serves as a senior vice president and general manager of Univision Television Group. He oversees the operations of stations in New York and Philadelphia. He is also responsible for local news and programming, advertising sales, on-air promotions, marketing, and community relations in these markets.

Mr. Pineda’s professional experience in Spanish-language media and marketing spans more than 22 years and encompasses senior positions at various broadcast television, cable television, and radio companies. He previously served as general manager and vice president of the Univision and UniMás stations in Arizona.

Mr. Pineda is currently the chair of the board of the Hispanic Federation, a New York area membership organization that supports over 100 non-profits. He also sits on the boards of the New York State Broadcasters Association and El Repertorio Español, an arts organization that presents plays in Spanish of interest to the Hispanic community.

Mr. Pineda is a member of the Ad Council New York Leadership Committee, RMHC/HACER Scholarship Selection Committee; the American Hispanic Advertisers Association; and the International Radio and Television Society (IRTS). Mr. Pineda graduated magna cum laude from Wesleyan University in Middletown, Connecticut

 

For more information and ticket / table purchase options visit: www.latinotrendsetter.com

Behind the scene video: http://youtu.be/UyYILBQhMzI

Latino Trendsetter Playlist video: http://www.youtube.com/watch?v=raGdyma9q9M&feature=share&list=PL5OkwQgk-u2jB4wj4FdavP15n-EGSNcdr

TWELFTH ANNUAL LATINO TRENDSETTER AWARDS RECIPIENT DAISY EXPOSITO-ULLA

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Daisy Expósito-Ulla, an established name in multicultural communications in America, is Chairman/CEO of d expósito & Partners, LLC, an independent, minority and woman-owned, full-service marketing and communications agency. Dubbed The New American Agency™, d expósito & Partners offers excellence in marketing while creatively leveraging cultural insights for total market solutions in today’s New America.

Expósito-Ulla’s professional beginnings hark back to content creation for television, as well as creative and production work at pioneering Hispanic agency Conill (now part of Saatchi & Saatchi).

 

For more information and ticket / table purchase options visit: www.latinotrendsetter.com

Behind the scene video: http://youtu.be/UyYILBQhMzI

Latino Trendsetter Playlist video: http://www.youtube.com/watch?v=raGdyma9q9M&feature=share&list=PL5OkwQgk-u2jB4wj4FdavP15n-EGSNcdr

Meet Trendsetter: Jacqueline L. Rosa

Jacqueline Rosa is Executive Director of Corporate Supplier Diversity at JPMorgan Chase. Prior to coming to the firm in 2011, she spent 12 years at Morgan Stanley, first as head of their Supplier Diversity Program and later expanding her responsibilities to include Global Diversity and Work-Life initiatives.

Before 1999, Ms. Rosa was a marketing manager for Creative Games International (CGI), an affiliate of GTECH – a global gaming company. During her eight years at CGI, Ms. Rosa negotiated gaming contracts for governments internationally and traveled the world, living in a number of countries, including Mexico, Japan and Russia.

A native of Spanish Harlem and the Bronx, Ms. Rosa was a recipient of A Better Chance scholarship. She attended The Taft Preparatory School in Watertown, Connecticut and Fordham University in New York City, majoring in Communications and Journalism.

Q&A

1. Share the greatest impact of your childhood.

By far, the greatest impact of my childhood had to be becoming A Better Chance Scholar. While it was challenging to attend an elite New England prep school and leave home so young, I received an education and access to information and opportunities that was unparalleled. This experience changed my life forever. It opened my eyes to life out of my comfort zone and fueled my drive for success.

2. Define your experience growing up.

I grew up in the Bronx in a single parent household surrounded by family. The best thing my mother provided was a safe environment filled with love and focused on education, which was my ticket out of the inner city.

3. Tell us some of the challenges you’ve had to overcome.

This is a difficult question as I tend to look at the future instead of the past. However, my greatest challenge involves overcoming my self-doubts. I am my worst critic. This can be a difficult habit to break. Luckily, I have an amazing circle of sponsors and mentors.

4. What would you say was the greatest positive influence on your career?

The greatest positive influence on my career is a former manager combined with spending 10 years abroad experiencing diversity daily. This experience itself was an education as I resided in over 20 countries. My manager supported me 100% and ensured my success.

5. As an honoree, what do you hope that being a trendsetter will inspire you to accomplish?

It will further my passion to continue paying it forward and follow the motto of my alma mater, The Taft School, “Not to be served but to serve,” by launching a non-profit focused on education and entrepreneurship for inner-city young women possessing talent but often lacking access to information.

Meet Trendsetter: Eder Holguin

As a tech savvy, out-of-the-box player in the dynamic online marketing industry for nearly a decade, Holguin has an in-depth background in operations, sales and marketing. His clients have included brand name Fortune 500 companies, as well as innovative startups. Holguin is active on the speaker’s circuit of the online industry, and serves as executive advisor to several privately-held companies. He is a venture-capital stakeholder in firms developing online business applications, and also invests in allied real estate projects.

Business Background
Self-motivated and goal oriented, Eder Holguin has over 12 years of experience managing sales, marketing, operations, personnel and online media. Eder is currently Chief Revenue Officer at Virtual Fan Network, a Digital Sports Marketing Platform involved in the evolution of Sports Marketing. Virtual Fan Network connects Athletes, Fans and Brands via Social Media, Display and Mobile.
Eder joined the Integrate team in April 2010 as the VP of Strategic Partnerships. Within weeks, he was offered and graciously accepted the post of Chief Revenue Officer. His leadership and vision are quickly shaping the future of the company.
Prior to joining Integrate, Eder founded OnDemand Research, which later became part of XL marketing, where he served as Vice President of Interactive Marketing. He also co-founded Iron Traffic, an online lead generation and advertising network that started with three employees in March of 2003 and was featured in the 2009 Inc 500 listing of fastest growing private companies in the US.
In 2003, he co-founded Iron Traffic, a tech-driven marketing firm. Starting with just three employees, the company grew rapidly, with annual revenues eventually surpassing $8 million. Recognized as one of the fastest-growing privately-held companies in the U.S., Iron Traffic was featured in the high-profile INC. 500 list.
Previously, Eder Holguin served as Director of Sales for Media Whiz, an online marketing company specializing in lead generation and affiliate marketing services.
Holguin spent five years as Executive Manager for Equifax Marketing Services, where he concentrated on the special needs of market research companies.
He has built and executed numerous online panel development platforms, including projects for internetsurveypanel.com, thenetpanel.com, and ECNResearch.com.
With the significant increase in the nation’s Spanish-speaking population, as indicated by the 2010 census, Holguin maintains a special interest in these emerging markets.

Q&A

1. Share the greatest impact of your childhood.

Growing up with an absent father and an alcoholic mother, the greatest impact in my life was my grandmother. She taught me to live my life by a set of values and provided the foundation I needed to have a prosperous and happy life. She taught me the value of hard work, discipline and ethics. I truly believe all the success I’ve had in my life is in direct correlation to the principles I learned from her. She was by far my biggest influence.

2. Define your experience growing up being Latino and being Latino in today’s world.

Growing up being Latino has been both a blessing and a challenge. Having being raised in such a rich culture provided me with a great set of values and allowed me to experience things that most people in America have never been exposed to. I have seen firsthand the struggles of living in a third world country and at the same time I have been labeled and looked down upon because of my name, background and accent. I learned early on that I had to work harder than most people to prove myself, which initially I saw as unfair but quickly learned it was something that I could use as motivation to work harder and improve myself in every way.

3. Tell us some of the challenges you’ve had to overcome.

Not having the typical background of coming to the US from South America, I quickly realized that I had to work twice as hard to make good impressions and have access to the opportunities that most people take for granted. Learning the language was a big challenge for me, in addition not having a degree from a typical US university proved to be a challenge when I started my career in advertising.

4. What would you say was the greatest positive influence on your career?

When I joined my first advertising agency I had a great mentor. I would say he was the greatest and positive influence. He taught me to embrace my differences and leverage my talents instead of trying to be like everyone else. I used to feel self-conscious about my accent, about my education background, etc. but I realized soon enough that those things didn’t matter.

5. As an honoree, what do you hope that being a trendsetter will inspire you to accomplish?

I hope my story and previous experiences can be an as inspiration for others who are where I was early on in my career. It seems overwhelming to think for someone who just moved to the US to think they can succeed in any area of their lives, I hope my story can help others have hope and to see that with hard work, discipline and a good attitude anything is possible.