The economic letdown for Latin America, after a decade of feasting, is more apparent now that the two big assets of the region, Venezuelan oil and Brazilian soybeans have fallen off. The core reasons for this are the ideas that the only way to compete is growing items rather than making them.

The acroymn STEM, which covers science, technology, engineering and math are areas that lack the allure of a doctor or lawyer, yet are the answers to the future. After all Latin Americans are well immursed here in the United States, yet that has not fostered a visionary person to take their home countries in a new direction.

Asia, in particular Korea, showed what exporting local innovation could do for an ailing economy. In Brazil, the Embraer plant is a high-tech industry. It is basically creating from its minds the technology that will bring Latin America back into the ballgame.

Brazil, in particular reflects the feeling of a hemisphere when they desire to break away from counting on the mother hen, the United States. The Start-ups are the beginning. They are fueled by the minds of the 20 somethings that will start to develop the products that may lead the industries they currently are far behind in into the black.

So, the future is now, if the need can be grasped. The success of economies are based on technology created from the mind as opposed to products dug from the ground.

Is It Innovation or Disrespect to the Bible?

faith-and-politicsIs making something digital saying that it has less value? Think about it. If we are making almost everything a digital version, that being news, books, telephone books even, then what is the value of that item? Some may say that there is still value, just a better and more convenient way of getting the information. Some may not even use a particular app even though it is very popular. So what is now becoming the new thing?

Traditionally, people being sworn into office are done so by on the Bible. Now, with the digital age among us, the United States Ambassador to Switzerland, Suzi Levine, made history and was sworn in on a Kindle instead of the Bible. Other politicians followed in her footsteps and did the same thing.

The issue here is that being the Bible is very religious to many communities and now it is being substituted with a Kindle or some other device. While some people agree that there is innovation in using new technology, some religious scholars are not concerned with the increase use of technology. This is because religious scholars agree that people are least engaged with the Bible regardless if it is in print or digital form.

The counter side to this argument is talking about how it is being used. With the Bible being a physical book, people recognize it. Using a tablet, people may not associate it as being the Bible.

Other counter measures are how the Word is being spoken and used in various forms. For religious people, it does go beyond their beliefs that the physical Bible is not being used. For technology people, it shows the innovation of what is the wave of the future. Would there ever be one solution? Probably not; but a social issue like this would be greatly debated for years to come.




To millions of immigrants in the United States, sending money back home is part of the immigrant experience. “It’s the story of people coming to the United States in search of a better life for themselves and their loved ones.” Edrizio De La Cruz, a Dominican immigrant, co-founder & CEO of Regalii and recent MBA graduate of the prestigious Wharton School of Business at the University of Pennsylvania. With past alumni, such as Donald Trump and Warren Buffet, De La Cruz is in good company.


Regalii allows immigrants to send a PIN code directly to the cell phone of their family in Latin America, where it can be redeemed to buy food, medicine or pay bills. Visit Regalii online at:

Like most of the 52 million Hispanics in the U.S., Edrizio De La Cruz regularly sends money to loved ones in Latin America using services such as Western Union. He is not alone, according to Columbia University, over 60% of Hispanic adults transfer money to family abroad, also called remittances. However, the process is a pain: You pay extortionate fees, wait on long lines, and are responsible for notifying the recipients. Regalii plans to heal that pain.

We are very excited about this new way in sending remittance which Regalii offers” said Edrizio De La Cruz, co-founder and CEO of Regalii.” For Edrizio, it’s a personal mission. “I grew up in the Dominican Republic,” says Edrizio,” and immigrated to New York’s Washington Heights neighborhood, which was probably 110 percent Dominican. “But I went to high school in Queens, where I used to play basketball with Mexicans, Puerto Ricans, Colombians and Salvadorians. I quickly assimilated to each subculture. But my social circle was pretty homogeneous. Almost everyone around me was an immigrant.”

Those who emigrate to countries like the U.S. come for a shot at new lives and new opportunities, but many of them still keep close ties back to their families at home, including sending money to help them financially. However, current methods leave much to be desired. As the sender, you cannot guarantee that the money will always go towards what you intended. And when you are the receiver and live in precarious circumstances (the same ones that may have pushed your family members to move abroad), receiving cash can be a risk. And that’s before even considering the costs involved.

Edrizio is the 2012 winner of the Poverty Alleviation Fellowship from Echoing Green, whose alumni include Michelle Obama and Barbara Bush. Prior to Wharton, he spent four years as an Investment banker at J.P. Morgan, then as a private equity investor at Pegasus. Edrizio graduated cum laude from Baruch College’s Zicklin School of Business in New York with a B.B.A. in Finance. While at Baruch, he was an aircraft engineering technician for Swissair at JFK airport.

His passion in disruptive technologies and commitment in the Latino community have led him in the path of entrepreneurship. He has been exposed to remittances as a recipient and a sender and understands the pains of the remittance process. When he lived in Santo Domingo, remittances were the economic lifeblood for his mother and brother. His vision is creating the best way of supporting your family across borders by using the mobile and retail platform infrastructure that Regallii offers. Regalii currently has a total of 1000 retail partner stores and affiliated agencies in New York where customers may pay for Regalii in cash.


For more information visit:


Famous Latino Victor Cruz Inspiring Our Youth

(Photo by Vivien Killilea/Getty Images for Time Warner Cable)

(Photo by Vivien Killilea/Getty Images for Time Warner Cable)



Time Warner Cable Launches New STEM-Based Partnership with Boys & Girls Clubs of America


To celebrate its ongoing commitment to spark youth interest in science, technology, engineering and math (STEM), Time Warner Cable brought 300 students from local Boys & Girls Clubs to “Connect a Million Minds Day” at Time Warner Cable Studios in Manhattan’s Meatpacking district on February 1. Professional football player Victor Cruz and Food Network chef and personality Anne Burrell hosted the interactive event, which launched a new national partnership between Time Warner Cable and Boys & Girls Clubs of America to inspire young people to become interested in STEM subjects.

Brought to life by the New York Hall of Science in conjunction with numerous network partners, Connect a Million Minds Day attendees participated in fun, hands-on learning activities that demonstrated the STEM behind popular TV shows and networks, and how these subjects power the activities young people are most passionate about, such as sports, music and cooking.

As a former Boys & Girls Club member, I’m thrilled to have taken part of ‘Connect a Million Minds Day’ at Time Warner Cable Studios,” said Victor Cruz. “Through my partnership with Time Warner Cable and Connect a Million Minds, I’ve made it my personal mission to help the next generation understand the importance of taking an interest in subjects like math and science.”

(Photo by Gustavo Caballero/Getty Images for Time Warner Cable)

(Photo by Gustavo Caballero/Getty Images for Time Warner Cable)

“‘Connect a Million Minds Day’ helps demonstrate the science behind the things we do every day,” said Anne Burrell. “As a chef, I know that science and math aren’t just subjects in school. They are crucial to the process of creating beautiful and delicious food.”

Both Cruz and Burrell have partnered with Time Warner Cable on Connect a Million Minds – Time Warner Cable’s five-year, $100 million cash and in-kind commitment to inspire the next generation of problem solvers, appearing in original Public Service Announcements and at events to promote the importance of STEM to young people and their families.

White House & “Educate to Innovate”
Connect a Million Minds was launched in conjunction with President Obama’s “Educate to Innovate” campaign. The day’s events are a response to the President’s call to think about new and creative ways to engage young people in math and science.

I encourage you to soak up today’s experiences, and discover what you’re really excited about. Your math and science classes are important–work hard in them!,” said Arne Duncan, U.S. Secretary of Education, in a welcome video to students at CAMM Day. “Thank you to Time Warner Cable for putting together this incredible event and for partnering with the President on his ‘Educate to Innovate’ initiative.”


Time Warner Cable Studios was developed exclusively for customers featuring a highly unique installation allowing interaction with network exhibits in a transformative, multi-level space. Participating networks and activities included:

al Jazeera America – Attendees saw a demonstration of an exhibit of a state-of-the-art Ekso suit originally developed for the military.

Dreamworks – Dreamworks treated attendees to a sneak preview of the new movie Mr. Peabody & Sherman, which features a time-traveling scientist.

ESPN – Students were shown how chemistry pertains to protective sporting gear as they explored the various impacts of insulating materials and structures.

Food Network – A food circuitry experiment showed participants how to harness the energy from everyday foods to light up LEDs and power clocks.

Fox/National Geographic – To get excited about astronomy and the new show Cosmos, students created constellation art to take home with them.

HBO – Attendees got a glimpse of the technology behind HBO’s special effects, including the Game of Thrones Ice Wall.

History Channel – Students stepped back in time with History Channel’s Vikings and used the elements of medieval technology to construct marshmallow catapults out of popsicle sticks.

Ovation – Students learned how art and technology work together in a fun and interactive way with a Two Bit Circus exhibit.

REVOLT – Students found the music in everyday objects by finding the sound within the matter that surrounds us.

Starz – Just like the pirates in the show Black Sails, students learned how to use the power of observation, the stars and a few simple tools to sail their way across the ocean.

Universal Pictures – Students hung out with their favorite minions from Despicable Me 2.


Testimonials below from Boys & Girls Club students in Patterson, NJ – Victor Cruz’s hometown.

I liked seeing Victor Cruz and the fact that he was brought up in Patterson. I really liked learning about the different science.

I liked when Victor Cruz came in and when he presented. He talked about the children and I really liked it when they announced that Time Warner gave us $500,000 to the Boys and Girls Club so we can do more things like visit Time Warner Cable Studios.

Well I liked it when we went to a booth and learned new things, and we made a light bulb light up with only play dough, and my most favorite part was seeing Victor Cruz and the chef Anne Burrell.

I liked meeting the lady that couldn’t walk, because the things she said to us made me believe that all my dreams can come true even though I’m not perfect like everybody else, I can still try to do my best.

I like the enthusiasm that all the staff members showed us and I thank them for showing us all the things about STEM and letting us do activities during the day.

I like the experiments, seeing Victor Cruz when he came in and talked to us and how the experiments are done so we could learn more.

Did you know?

LatinTRENDS gave Victor Cruz his first magazine cover in our Jan/Feb issue 2012!
See video of behind-the-scenes photo shoot here:

LT85 - JanFeb2012


Moto X with Bamboo Available NOW

Motorola’s new Natural Collection includes Moto X with Bamboo, the first-ever smartphone incorporating real bamboo into the body.

Additionally, they have three other varieties with natural wood finishes for Moto X including Walnut, Teak and Ebony. The Motorola Natural Collection would be the perfect gift for Valentine’s Day!




For the first time in movie history, audiences will truly see and feel what it was like when dinosaurs ruled the Earth. WALKING WITH DINOSAURS: THE MOVIE is the ultimate immersive, big-screen, 3-D experience. Recent discoveries and a breakthrough in technology will introduce new and unique dinosaurs that are more real than ever before and put moviegoers in the middle of a thrilling prehistoric adventure, where an underdog dinosaur triumphs against all odds to become a hero for the ages.

Patchi’s heroics and antics resonate in any era, but he is also a product of his times and stomping grounds – the latter part of the Cretaceous Period, about 70 million years ago in a land we now call Alaska.

Twentieth Century Fox and Reliance Entertainment present in association with IM Global, a BBC Earth Films and Evergreen Studios Production in association with Animal Logic, WALKING WITH DINOSAURS. The 3D family adventure stars John Leguizamo, Justin Long and Karl Urban. It is directed by Barry Cook and Neil Nightingale from a screenplay by John Collee. The film is produced by Mike Devlin, Amanda Hill and Deepak Nayar. The executive producers are Stuart Ford, Marcus Arthur, Tim Hill, David Nicksay, Miles Ketley and Zareh Nalbandian. Music is by Paul Leonard-Morgan.

WALKING WITH DINOSAURS, animated films in 3D with the voice of John Leguizamo, in theaters December 20th




Ana Roca Castro is currently the CEO of Plaza Familia—the first bilingual education platform that engages educators, parents and learners in the curriculum co-creation process. This is done with authoring tools, gaming features, and online tutoring.

Ana is also the founder of LATISM (Latinos in Tech Innovation and Social Media). LATISM is a non-profit organization that empowers the Latino community in the areas of education, health, technology and business through the use of tech innovation and social media.


For more information and ticket / table purchase options visit:

Behind the scene video:

Latino Trendsetter Playlist video:

LATISM Conference 2013 Recap

Founded in 2009, Latinos in Tech Innovation & Social Media (LATISM) is a 501(c)4 nonprofit, nonpartisan organization dedicated to advancing the social, civic and economic status of the Latino community through the use of technology and social media.


The LATISM 2013 conference was held at the Waldorf Astoria in New York City and LatinTRENDS was fortunate to partner with LATISM. In a statement LATISM founder Ana Roca Castro said, “With our National conference being in New York City this year, LatinTRENDS is a perfect partner. We especially love that LatinTRENDS strives to reach the entire Latino community through a grassroots approach by partnering with local small businesses,” she added.


The theme for this years conference was “Using tech innovation and social media for social impact.” Through education, health, technology and business LATISM strives to inspire those to be the “voice for the voiceless” as stated by Roca Castro. During the three-day conference the agenda was jam-packed with workshops on Infographics, gaming, social media, coding, health and much more. The First Ever Latino Hackatón was one of the main events and at the end of the conference participants joined in on the All4immigration march around Park Avenue.


I was fortunate to attend the Infographics, gaming and mobile, social media workshop. I also attended workshops on social media and and personal branding and professional growth through LinkedIn. Astonishingly, LinkedIn is the world’s largest professional network on the Internet with more than 225 million members in over 200 countries and territories. Professionals are signing up to join LinkedIn at a rate of more than two new members per second! I definitely learned some helpful tips during all the workshops in order to bring about change to our Latino community.


According to a Pew study, Latinos are the leading users of social media, and have been earliest, strongest adopters of mobile technology. LATISM is a great way to bring together bloggers, businesses, media, and more to help the Latino community. It was a privilege to be invited and hope to be back next year! View the video below to see footage from the LATISM conference.



The U.S. Launch of Telefónica’s Global Millennial Survey hosted by AS/COA


No matter what, people are always going to ask you for your opinion and ask to take a survey about their product. Most of them people can ignore, but unfortunately, there are some surveys that the world cannot simply ignore because they give an overall perspective of the world. Some of these surveys include the United States Census Bureau and the other is The Telefónica-Financial Times Millennial Survey.

As baby boomers are starting to retire, there is a new generation of people being born. With the advances of technology and changes in the environment and the economy, the new generation, also known as the millennial adults, ages 18-30, are now becoming entrepreneurs and leaders in the world today. But how are they getting there and what has caused such great change in technology, environment and the economy?

After the presentation of the survey results, the panel discussed these topics and several others. Throughout the presentation, the word ‘technology’ was used a lot, but in many different contexts. It was first used in the context of when someone is talking about computers and mobile devices. The other is referring to the use of social media. Technology would need to be identified in this kind of survey because both men and women know social media and they also know about computers, yet there still seems to be a gender bias among them.

While most things, like the future are unpredictable, this survey was able to show the keys components to our country and others around the world. It is possible that much will change in the future, but the first step is to get the word out about what is going on in the present.

Time Warner Cable (@TWC) Announces “Stem in Sports” Campaign in Support of the President’s Call to Action on Stem Education


TWC Engages Victor Cruz, Ian Poulter, Kasey Kahne and Jeff Gordon to Inspire Young People to Take an Interest in Science & Technology Education and Careers.

Time Warner Cable, which launched its Connect a Million Minds (CAMM) initiative with President Obama in 2009, today returned to the White House to launch a new segment of its $100 million campaign to inspire the next generation of problem solvers by connecting young people to the wonders of science, technology, engineering and math (STEM). The “STEM in Sports” campaign will offer parents, coaches and other adults the opportunity to get kids interested in STEM by highlighting the roles these subjects play in sports.

“Time Warner Cable applauds President Obama for his Educate to Innovate initiative, which raises awareness of STEM as vital to the country’s continued economic growth,” said Glenn Britt, Chairman and CEO of Time Warner Cable. “More than 50 percent of the fastest-growing occupations in this country require math or science skills. CAMM is inspiring young people to become interested in these important subject areas, and our STEM in Sports campaign will broaden the appeal of this initiative even further.”

Professional football player Victor Cruz, who joined Time Warner Cable executives at today’s White House Science Fair, will appear in a new Connect a Million Minds public service announcement to explain how math and science are important in football, and critical to students’ future success.

“On and off the field, science and math are a winning combination,” said Cruz. “I’m personally committed to helping the next generation succeed, and letting them know that the path to success is taking an interest in these important subjects, even though they may be hard. It is an honor to be at the White House representing Time Warner Cable and I’m thrilled to be part of the Connect a Million Minds campaign.”

In addition to public service announcements, the website will feature a new STEM in Sports microsite. The microsite will feature videos of athletes discussing how STEM subjects impact their sports. It will also have downloadable educational materials that provide parents and coaches with ideas on how to infuse STEM learning into sports. In addition to Cruz, athletes that have agreed to participate in the STEM in Sports campaign include Ian Poulter, Kasey Kahne and Jeff Gordon.

Time Warner Cable will also hold STEM in Sports trivia contests in which Cruz, through his @TeamVic Twitter handle, will ask fun sport questions related to STEM.

The Victor Cruz public service announcement can be viewed through this link:
The White House Science Fair can be viewed live via the following link:

The White House and Time Warner Cable also invited Greyson McCluskey, a 16 year old resident of Indian Trail, N.C., to participate in the White House Science Fair. Greyson was the national winner of Wouldn’t It Be Cool If… , a 2012 contest presented by Time Warner Cable and FIRST, founded by artist, entertainer and entrepreneur The contest challenged youths to dream up the coolest thing to make their lives, community or the world more awesome, and then explain how STEM could help bring their idea to life. Greyson’s wining idea was the Baby Safe Rider, a mechanism for car seats that would detect the onset of high temperatures in babies as a way to address the rising incidents of vehicular hyperthermia fatalities.

Greyson will present his project, now known as Tempro: Thermal Protection Solutions, at the White House Science Fair. He will be speaking with attendees about his journey to bring his idea to life and establish a business around his innovative and life-saving concept.

Time Warner Cable’s (TWC) Connect a Million Minds (CAMM) is a five-year, $100 million philanthropic initiative to address America’s declining proficiency in science, technology, engineering and math (STEM). Using its media assets, TWC creates awareness of the issue and inspires students to develop the STEM skills they need to become the problem solvers of tomorrow. Program highlights include: original PSAs that challenge public perceptions of STEM; a unique website where the public can pledge to connect young people with the wonders of science; “The Connectory”, an online resource for parents to find informal STEM learning opportunities in their communities; grants to non-profit organizations that bring after-school STEM learning to students; TWC employees, over 50,000 strong, who volunteer their time at events like science fairs and robotics competitions. National partners include CSAS (Coalition for Science After School) and FIRST (For Inspiration and Recognition of Science and Technology). Local TWC markets are activating CAMM across the country with community-specific programs and partnerships. To find out more and to take the CAMM pledge, visit

Meet Trendsetter: Eder Holguin

As a tech savvy, out-of-the-box player in the dynamic online marketing industry for nearly a decade, Holguin has an in-depth background in operations, sales and marketing. His clients have included brand name Fortune 500 companies, as well as innovative startups. Holguin is active on the speaker’s circuit of the online industry, and serves as executive advisor to several privately-held companies. He is a venture-capital stakeholder in firms developing online business applications, and also invests in allied real estate projects.

Business Background
Self-motivated and goal oriented, Eder Holguin has over 12 years of experience managing sales, marketing, operations, personnel and online media. Eder is currently Chief Revenue Officer at Virtual Fan Network, a Digital Sports Marketing Platform involved in the evolution of Sports Marketing. Virtual Fan Network connects Athletes, Fans and Brands via Social Media, Display and Mobile.
Eder joined the Integrate team in April 2010 as the VP of Strategic Partnerships. Within weeks, he was offered and graciously accepted the post of Chief Revenue Officer. His leadership and vision are quickly shaping the future of the company.
Prior to joining Integrate, Eder founded OnDemand Research, which later became part of XL marketing, where he served as Vice President of Interactive Marketing. He also co-founded Iron Traffic, an online lead generation and advertising network that started with three employees in March of 2003 and was featured in the 2009 Inc 500 listing of fastest growing private companies in the US.
In 2003, he co-founded Iron Traffic, a tech-driven marketing firm. Starting with just three employees, the company grew rapidly, with annual revenues eventually surpassing $8 million. Recognized as one of the fastest-growing privately-held companies in the U.S., Iron Traffic was featured in the high-profile INC. 500 list.
Previously, Eder Holguin served as Director of Sales for Media Whiz, an online marketing company specializing in lead generation and affiliate marketing services.
Holguin spent five years as Executive Manager for Equifax Marketing Services, where he concentrated on the special needs of market research companies.
He has built and executed numerous online panel development platforms, including projects for,, and
With the significant increase in the nation’s Spanish-speaking population, as indicated by the 2010 census, Holguin maintains a special interest in these emerging markets.


1. Share the greatest impact of your childhood.

Growing up with an absent father and an alcoholic mother, the greatest impact in my life was my grandmother. She taught me to live my life by a set of values and provided the foundation I needed to have a prosperous and happy life. She taught me the value of hard work, discipline and ethics. I truly believe all the success I’ve had in my life is in direct correlation to the principles I learned from her. She was by far my biggest influence.

2. Define your experience growing up being Latino and being Latino in today’s world.

Growing up being Latino has been both a blessing and a challenge. Having being raised in such a rich culture provided me with a great set of values and allowed me to experience things that most people in America have never been exposed to. I have seen firsthand the struggles of living in a third world country and at the same time I have been labeled and looked down upon because of my name, background and accent. I learned early on that I had to work harder than most people to prove myself, which initially I saw as unfair but quickly learned it was something that I could use as motivation to work harder and improve myself in every way.

3. Tell us some of the challenges you’ve had to overcome.

Not having the typical background of coming to the US from South America, I quickly realized that I had to work twice as hard to make good impressions and have access to the opportunities that most people take for granted. Learning the language was a big challenge for me, in addition not having a degree from a typical US university proved to be a challenge when I started my career in advertising.

4. What would you say was the greatest positive influence on your career?

When I joined my first advertising agency I had a great mentor. I would say he was the greatest and positive influence. He taught me to embrace my differences and leverage my talents instead of trying to be like everyone else. I used to feel self-conscious about my accent, about my education background, etc. but I realized soon enough that those things didn’t matter.

5. As an honoree, what do you hope that being a trendsetter will inspire you to accomplish?

I hope my story and previous experiences can be an as inspiration for others who are where I was early on in my career. It seems overwhelming to think for someone who just moved to the US to think they can succeed in any area of their lives, I hope my story can help others have hope and to see that with hard work, discipline and a good attitude anything is possible.