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About us

Defining Trends Media Group is a multi-platform company that connects with the bilingual & bicultural Hispanic market through our website (, our proprietary events, our targeted social media campaigns, and through LatinTRENDS Magazine — a New York metro-area bilingual lifestyle magazine that covers “pop culture with a Latin twist.”

The Market

Our market is focused on reaching “bicultural” – first and second generation American – Latinos/Hispanics. Our market is characterized by the following:

  • Internet savvy (a 2007 Yankelovich study determined that 79% of bicultural Hispanics are Internet users)
  • Strong overall purchasing power (according to the U.S. Census Bureau, the overall purchasing power of Hispanics is expected to reach more than $1 trillion by 2011)
  • A strong willingness of advertisers to spend money to cater to this growing population (a recent report by stated that advertisers spent more than $4 billion to market to U.S.-based Hispanics)

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Our Purpose: To unmask the struggles, showcase the triumphs and rich diversity of the culture with content that informs, entertains and inspires.

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