Photo & Video

Fat Joe Rocks the house at Floyd Mayweather ’s Star Studded 40th Birthday

In celebration of his 40th birthday, world champion boxer Floyd Mayweather threw himself a bash as big as his career Saturday night in Los Angeles, in a ballroom downtown, Mayweather welcomed celebrity guests: Bobby Brown, Justin Bieber,  Mariah Carey, the Kardashians,  into a star-studded room decorated to the max. Bronx Rapper fat Joe bought down the house perfomring some of his hits “Make it Rain” “Lean Back” and “All the Way Up”


The boxing superstar was seen dancing away and appeared to be enjoying the design on his incredible cake which featured boxing gloves, a championship belt and suitcase full of cash completing the iced decorations.
“The cake took about 72 hours to make. It had to be transported in two pieces because it was too tall to fit in my SUV, It had over 12 feet of swarovski crystals on it… and it was loaded with over a hundred personal photos ranging from childhood to now showcasing the 40 years of Floyd.”

Eva Longoria Directing “Jane the Virgin”

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The demise of “Telenovela” was not the end of the road for Eva Longoria. It was just the beginning of a new chapter.

While she will no longer be starring and executive producing the NBC show, she managed to bounce back by getting a gig to direct the third episode of the new season of “Jane the Virgin,” which is coming back this fall.

For season three Longoria will be helming “Chapter Forty-Seven.”

Longoria was so excited that she tweeted the news on her twitter account.

This is not her first foray into directing. She previously helmed the first episode of “Devious Maids‘”  (another show she executive produces) second season in 2014.

Longoria’s episode will debut on Oct. 31 on the CW on Monday at 9 p.m.

‘Dancing to the Beat of Hope’ Photo & Coverage

Photo / coverage of Dancing to the Beat of Hope Gala

The Puerto Rican Family Institute has been serving New York’s communities with various programs in housing, case management, mental health, placement prevention, head start programs and more.   The organization recently  celebrated its 56th year with its annual gala “Dancing to the Beat of Hope”

The evening was relaxing, entertaining, a night of cocktails and networking at the Tribeca Rooftop in downtown Manhattan. The event began with a cocktail reception on the roof deck overlooking trendy Tribeca, the Hudson River and downtown Manhattan. The awards presentation followed in the loft below with dining and dancing followed the spectacular evening.


2016 Honorees

Corporate Chair
Mariano A. Díaz
President, C-Town Supermarket Graham Avenue


Geraldo Rivera
Award-winning journalist

Guest of Honor
Rafael Pi Roman
TV Host/Producer, Thirteen – WNET

Master of Ceremonies
Joe Torres
News anchor and reporter, WABC-TV


The Raúl Juliá Award:
Sonia Manzano


Public Service Award:
Honorable Gustavo Rivera
New York State Senator


Community Service Award:
Rafael Toro
Director of Public Relations, Goya Foods, Inc.

Special Recognition:
Angela “Angie” Cabrera
Founding member, Hope for Families and Children Foundation

Photos by J.R. Caballero

The Hope for Families and Children Foundation, Inc. is a not for profit 501(c) 3 charity Institution. Founded in 1989, our mission is to serve as the title holding corporation for capital assets and raise funds to sustain the Puerto Rican Family Institute’s goals of helping communities in need and changing lives. The Foundation has a strong belief in the potential of people of all races and ethnic backgrounds to achieve their dreams and aspirations. Through its fund development efforts the Foundation ensures that the programs of the Puerto Rican Family Institute continue to meet present and future community needs.


About the Puerto Rican Family Institute, Inc.

The Institute, founded in 1960, is a private, not for profit, multiservice human service organization. It provides culturally and linguistically sensitive services to families and children of all races and ethnic backgrounds in New York and Puerto Rico. For more information visit

Video Recap of 14th Annual Latino Trendsetter Awards

The Latino Trendsetter Awards is one of various event-marketing opportunities presented by LatinTRENDS, LatinTRENDS is the source that helps shape, guide and tell the stories of those influencing pop culture with a Latin twist. It is the leading platform for acculturated Latinos in New York, producing content that informs, entertains and inspires the forward thinking.

And did we mention…

The Awards was mentioned on the 11pm news! Kristie Gonzales was one of the honorees.

My Aventura Story

My Aventura Story

The year was 2002, when I heard Aventura’s song “Obsession”  ( they were literally unknown then), I could NOT believe it.  I WAS AMAZED! and said to myself “MY GOD” this group is going to be BIG!!  because when I heard them singing that music and those lyrics, I saw in my mind the representation of a new generation of US Latinos through their music, because l heard AND saw how they effortlessly and  magically, they fused bachata with elements of Hip Hop, R&B, and even Rock. As mentioned earlier, I KNEW they were special and were going to be big, I must confess, I did now know they ( and later on Romeo ) would be this BIG!!

Anthony Santos (artistic name Romeo) used hip street slang in English while sigining in Spanish with a New York flair, words such as: “ Let me find out”  and others, and in doing so was able to be even more relevant with bi-cultural Latinos, that and of course his and the groups talent played a big role in the success  what was to follow. Romeo and Aventura followed their love of Bachata music even while being born and raised in the South Bronx. They grew up listening and enjoying different music from Hip Hop to punk rock, yet they end up playing bachata and the rest is history and we music lovers are better for it.

In case you did not know, Johnny Marines.  is a recent recipient of The Latino Trendsetter Awards produced by LatinTRENDS at this year’s event back in May and Romeo graced our second cover at the very beginning of our history back in 2002 when this the magazine was known as Dominican Times and later on with the whole group as Aventura. See below.


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Johnny Marines with Bronx Borough President Ruben Diaz jr. at 14th Annual Latino Trendsetter Awards in May 2016


Aventura and Anthony Santos changed the game, simply by working hard doing what they love  and in doing so they discovered what they most likely knew before anyone else, that they had talent! When we broke Aventura in 2002 and in 2003 with their first covers  Bachata was  still  considered ghetto… music for  low lives by the upper class and elite of the Island and even many Dominicans here in the States felt the same about bachata.  Aventura made bachata cool! they took this music that was born in the bordellos (prostitution houses) of The DR and its dark but colorful past to new heights. To this day Bachata music is still referred to by many Dominicans as” “corta vena” (wrist cutter) and  “La musica del amargue” because of it’s emotional lyrics and themes, such as;  “she left me” “she no longer loves me”  “I’m poor and I’m the underdog”.

Batcahata’s  other nickname is,  music of sadness-music of blues. Lately and in part because of Romeos talent and movement, its lyrics have gotten a bit more refined, but Romeo has been able to keep the essence of the genre in place.  There are now others that have followed his lead and they are shining in their own light as modern day/ urban bachata artist such as: Prince Royce and Leslie Grace. Of course, we can’t forget some original bachata legends like : Anthony Santos, Luis Vargas, Yoscar Sarante, Joe Veras, Frank Reyes, Raulin Rodriguez, El Torito, and Juan Luis Guerra, who is not known as a bachata artist per se, however, he does have some big bachata hits.

old photo - Aventura and JG

Henry Santos, Juan Guillen, Anthony Romeo Santos, Toby Love back stage at China Club ( where the Copa is today) before live performance for Spring 2002 issue cover release party of magazine.


Thanks to Romeo Santos and Aventura and to their manager Johnny Marines  Bachata has not only lived on and grown beyond its humble beginnings but will keep soaring to new heights, not as much because of Roc Nation Latino ( Jhonny Marines is now the president and Romeo the CEO of JAY-Z’s Roc Nation Latino) click here to read about it,  and that is a great thing! but because bachata music and its genre has so much potential. Its mellow, its aggrieve, its soft, its loud, you can fall in love over it and fall out of love with it. you can dance to it, you can chill to it and you can sing to it. Bachata has it all and the world over is loving it. Thanks again Romeo, Johnny, Aventura and all that came before you and a shout out to  Jay-Z and his team for seeing this potential now and into the future.

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Cover shoot behind the Scene Video with Soccer Legend David Villa

David Villa is a Spanish professional soccer who plays as a striker and also serves as captain for New York City FC in Major League Soccer. He is nicknamed El Guaje (The Kid in Austrian) because as a youngster he frequently played football with children much older than him. Despite sustaining a serious injury as a child, Villa started his professional career with Sporting de Gijón. He moved to Real Zaragoza after two seasons, where he made his La Liga début, winning the Copa del Rey and Supercopa de España.

Villa made his international début for Spain in 2005. He has since participated in four major tournaments, becoming an integral member of the Spain teams that won Euro 2008 and the 2010 World Cup. He scored three goals at the 2006 World Cup, was the top scorer at Euro 2008 and earned the Silver Boot at the 2010 World Cup. He is the first Spanish player to ever reach 50 international goals and retired from internationals after the 2014 World Cup with 59 in 97 matches, making him Spain’s all-time top goalscorer as well as the country’s top scorer in the World Cup with 9 goals. The goals-to-games ratio he has achieved for the national team has not been matched by any player since Alfredo Di Stéfano. He is 2016 Latino Trendsetter Award Recipient.

Photos from the ASPIRA Circle of Achievers Gala 2016


One of our top honors, the Corporate Leadership Award, sent to Maria WinansChief  Marketing Officer for IBM Commerce, Social Business and Mobile.  For the past 25 years, Maria has achieved several positions at IBM and now serves as a global executive who is an exemplary role model to young people everywhere.  She was part of an exciting program which also celebrated the success of ASPIRA students pursuing a higher education, who were awarded with college scholarships and other significant community influencers (see photos).

Angy Paola Rivera — columnist for “Ask Angy,” an award winning undocumented immigrant advice column published in several print and digital outlets – was presented with the 2016 Aspirante Achievement Award.  Finally, Manny Vega, a revered painter, printmaker, muralist, illustrator, costume and set designer, as well as, a mosaic fabricator received a special recognition.  In the winter of 2015, Manny created a marvelous mural of Aspira founder, Dra. Antonia Pantoja, which the public can view at the Corsi Senior Center on East 116th Street, in the heart of Spanish Harlem, where Aspira began.

photos: John Caballero

ASPIRA, which means “to aspire,” was founded by Dr. Antonia Pantoja in New York City and has grown from a local organization to the nation’s largest Latino nonprofit dedicated to educating and developing the next generation of Latino leaders. At the Circle of Latino Achievers gala, ASPIRA of New York’s will celebrate extraordinary success in providing more than 500,000 young people the tools they need to learn, grow and achieve in the last 55 years collectively throughout the states and in Puerto Rico.



The 10 Richest Druglords Ever!

The 10 Richest Druglords Video. Take a look at who they were, what they did and how they died or are went to jail.



LatinTRENDS Founder Gives Inspiring Speech to a Bronx High School Graduating Class

LatinTRENDS founder & CEO Juan Guillen gives an inspiring speech, along with others, to the graduating class of 2015 of the International School of Liberal Arts High School. The graduation ceremony took place at Fordham University.

Photos of the LatinTRENDS Independence Day Party @ Pacha NY

Photos by John Caballero, Text by Naeisha Rose

On Wednesday, July 8, 2015, LatinTRENDS hosted its first Independence Day Party. The event, which was sponsored by Inca Kola, took place at the popular Pacha nightclub which is between the Hudson River and Hell’s Kitchen. As partygoers networked, drank Ron Barceló and danced the night away to Bachata, Salsa, Merengue, Reggaeton and more played by DJ Richie Rich, the 30,000-square-foot dance venue’s LED screens flashed the flags of the over 20 Latin countries represented that night.


Some of the notable guests in attendance were, Deputy Brooklyn Borough President Diana Reyna, Chief Operating Officer Randy Berman for Inca Kola, Lino Garcia, GM of ESPN en Espanol;  Craig Keeys Regional Marketing Manager for Nissan; LatinTRENDS Founder Juan Guillen;  Wilton Cedeno, Con Edison; Corey Neufville, Facebook; Kelly Laureano, Morgan Stanley; Rafael Capellan; Dr. Pepper/Snapple Group; George Torres,;  Alfred Placeres NYS Federation of Hispanic Chambers of Commerce; Jon Girodes, CEO Girodes Inc, DJ Lobo; Christian Núñez, GM Café Nunez; Roberto Perez, Office of the Mayor of NYC; Frank Sanchez, CUNY, Vice Chancellor student affairs; Matin Rahmani Corinthian Partners; Ruben Estrada, President Film Link up, Maria Luna Editor, LatinTRENDS; Edwin Mejia, partner, Vlad Company; Carlos Vasallos,  President Latin Vision; Veronica Caicedo, founder Puerto Rican Film Festival;  Marcelo Rodriguez, CEO Grupo Parada; Michael Knobbe, Exc. Director Bronxnet; Emilo Mohamor, President Resilient Media; emerging artist: KMC, Leticia Reyes, Dalia Davi, and fashion designers Martin Polanco & Iliana Quander. At the event, Berman raised awareness about the struggles of war vets by holding a sweepstakes for an Orange County Chopper motorcycle. The donated proceeds will go to the Veterans Count Easter Seals educational program to support military families. For more information and to donate visit:


Three weeks after Donald Trump’s controversial speech denouncing the presence of Mexicans (and most likely all Latinos) in America, Guillen emphasized that the Independence Day is a reminder of the great country that America is:

“In America, we have the freedom to become who we want to become, be all we can be, the ability to choose how we want to live, it’s the pursuit of Happiness and it’s in the constitution as our right, no matter where you come from. Like the flags illuminated on the screens at Pacha, they have no gaps in between, they are all together..and notice in the center, the American eagle, firmly holding the American flag surrounded in harmony by the 20 flags of the Latin Hemisphere with the motto E pluribus unum. Out of Many One. This image represents the overall theme our event here tonight; to celebrate each of our rich cultures, from South & Central America, Spain, the Caribbean to Mexico and to continue contributing to American…our America, which we love and are a part of” together we can be one of many here in America and continue to add value to this great nation” Said Guillen.