new york

New York’s Mom & Pop Businesses are Being Replaced by BIG Corporations


Hey! Want to grab a bite to eat at the original 2nd Avenue Deli in the East Village?


How about we grab some lunch at Manatus restaurant on Bleecker Street?

Then maybe grab something from Ralph’s Discount City up in TriBeca?

And why not stop by the great home of punk rock CBGB in the East Village, yeah?

Well, you kind of can’t anymore since these notable New York City landmarks are no longer around.

Considered local fixtures in the neighborhoods, familiar and popular mom-and-pop stores, diners, restaurants, and shops are slowly becoming extinct in the evolving city due to staggering rent hikes and a lackluster economy. Unable to withstand the hardship, many of these familiar shops are being replaced by big name corporations like Subway or Dunkin Donunts or banks like Chase and Capital One.


In their photo book Store Front – The Disappearing Face of New York, photographers James T. and Karla L. Murray take readers on a visual tour of some of the familiar and irreplaceable store fronts that line street after street of New York City.

Choosing places that “look like they’ve been around forever” the duo has in a way allowed such locales to exist forever in photographic form. Organized by borough and then subdivided into neighborhoods, the photographic book poses as an encyclopedia of sorts that manages to preserves the now extinct shops that have become replaced by commercial businesses.

“The purpose of the photos in the before and after project is to clearly spell out and provide documentation of not only what storefronts have been lost but also what is often lacking in what replaces them,” said the photographers.

The book depicts the dramatic alteration in the appearance of many familiar local spots in New York City. From 2001 to 2007, the book contains a good decade of how scathing rental prices are forcing out mom-and-pop shops which are being replaced with chain stores belonging to commercial businesses.

The shop-owners frequently acknowledged that they were at the mercy of their landlords and the ever-increasing rents they charged,” and if the shop-owners could not meet the increasing rent, “big rent hikes meant that many small businesses closed to be replaced by chain stores or banks, which could afford the higher rent.

According to the book, Max Fish, a bar located on the Lower East Side is an example of being a victim to rising rent costs. The bar opened in 1989 and its rent was a mere $2,000 a month, however after a series of rent increases and being opened for a good 24 years the bar closed with a reported $16,000 rent cost. The rent was due to increase again if the bar remained opened.


Until you place them side-by-side and really look at the two photos, you cannot get the true sense of loss,” explained the Murrays, discussing how powerful the images taken are when you show what was beside the what is.

The two also add, “the trend we noticed very early on while photographing the original stores was that if the shop-owner did not own the entire building, their business was already in jeopardy.

Mom-and-pop shops are not the only familiar local spots being replaced by commercial businesses. Late last year, 5 Pointz–5 Pointz: The Institute of Higher Burnin’ or the 5Pointz Aerosol Art Center–was an outdoor graffiti haven considered an art cultural center to many was white-washed—the numerous art pieces that were spray-painted on its wall was marked out with white paint—by the builders owners.


The white-washing came after 5 Pointz owner and supporters lost am ongoing battle to remaining standing. The building is scheduled to be torn down and make way for new condos and business shops in its place.

While the book can be a bit grim showcasing the demise of familiar shops, shops that are either replaced by corporations or gutted to the group, the book also contains some hope.

Among some of the photos taken, the Murrays have included side-by-side photos of old shops being replaced not by large corporations but fellow and new mom-and-pop shops. These images show some hope that not all is being taken over by large commercial businesses but there are still regular folk with businesses of their own trying to make it in this ever changing world.

President Trump vs. Mayor de Blasio

trump vs de blasio

President Trump has been in office just seven days and he’s already signed four executive orders, keeping up with campaign promises, one of which was taking a step further into deporting millions of undocumented immigrants as well as building that infamous wall (that’ll probably never be built). The order titled “Enhancing public safety in the Interior of the United States”, orders to what have been nicknamed as “sanctuary cities”, cities like New York, Miami, Chicago, Los Angeles, and more, to comply with any requests from Immigration and Customs Enforcement (ICE) and threatens to cancel any federal grants to those that don’t comply. These cities appear to be targeted because they offer social services to its residents, regardless of immigration status. One service we know of here in New York City is the Municipal ID program known as IDNYC, not only offers free admission to a select number of the City’s museums but is also a great alternative to some form of photo ID for city resident who cannot otherwise obtain one through the State’s Department of Motor Vehicles.

So what are these sanctuary cities doing in response? NYC Mayor Bill de Blasio, NYS’s attorney general, and California legislators aren’t planning on complying with this executive order. Miami-Dade County, on the other hand, is a different story.

Mayor de Blasio, along with former mayor Mike Bloomberg, doesn’t see undocumented immigrants as such, but as fellow New Yorkers. According to DNAInfo, de Blasio acknowledges that “we have half a million New Yorkers who are undocumented and they are part of the fabric of this city,” and has already started to set aside a reserve fund in case those federal cuts do happen. As reported by the Daily Beast, Bloomberg stated during his tenure as mayor, “although they broke the law by illegally crossing our borders or overstaying their visas and our businesses broke the law by employing them, our city’s economy would be a shell of itself had they not, and it would collapse if they were deported.” That Daily Beast article highlighted undocumented day laborers in NYC who simply look to make an honest dollar. The city receives an estimate of $7 billion from the federal government, which contributes to law enforcement and NYPD’s anti-terrorism efforts, social services such as NYCHA and other affordable housing, public assistance, child protective services as well as HIV/AIDS prevention programs, which is almost fully funded by federal dollars.

New York attorney general Eric T. Schneiderman outright called this executive order “unconstitutional”, noting the trust that has been built between immigrant communities and local law enforcement is vital to the safety of ALL citizens. He released a full statement on this, using the president’s favorite form of mass communication: Twitter.



According to the LA Times, California’s high court decisions have interpreted financial threats like this as an unlawful intrusion on the state’s rights. San Francisco officials have determined that since the wording of the executive order is rather vague, it may not even be applicable to them.

Miami, on the other hand, has given in to such demands. According to USA Today, Miami-Dade County Mayor Carlos Gimenez has refused for years to detain undocumented immigrants for federal immigration authorities but changed his mind upon the signing of the order since it would cut federal funding. Gimenez signed his own executive this week ordering the director of Miami-Dade’s corrections department to begin complying with any requests from ICE. Money talks, huh?




El cantante urbano De La Guetto acaba de lanzar al mercado el sencillo “Acercate” parte de su nuevo álbum “Movimiento”, bajo la producción  del sello disquero Warner Music Latin. Luego de más de 10 años trabajando de manera independiente y lanzando y promocionando sus temas mayormente a través de las redes sociales, el joven talento acaba de firmar un contrato exclusivo que promete darle un giro total a su carrera.

“Este contracto significa algo grande, un movimiento estratégico, ahora con el respaldo de una multinacional tan importante como esta, podemos llevar mi música a otro nivel, estar presente en los medios de comunicación y las premiaciones”, nos dice el rapero neoyorkino.

Rafael Castillo, nació en Nueva York, hijo de padre dominicano y madre puertorriqueña. Su pasión por la música nace desde que era muy pequeño y se afianzo al mudarse a Puerto Rico a la edad de 8 años. Comenzó en el arte siendo apenas un adolescente con el nombre de Rafael De La Guetto

 “De La Guetto, del barrio, del caserío, de los proyectos, de ahí nace mi música. Yo siempre trato de influir a los jóvenes con mis liricas y con lo que hago para que sepan que ser del barrio, no significa necesariamente estar en pandillas o en drogas, tu puedes ser exitoso, artista, profesional, un doctor, lo que tú quieras” le recuerda el cantante a los jóvenes

Su nuevo sencillo “Acércate” fue producido 100% en Colombia por la misma compañía que produce los temas de JBalvin.

“Acércate, es un tema bien melódico, con un toque colombiano, caribeño pero bien bailable, bien sensual. Estaremos grabando el video en Colombia próximamente, será un concepto bien diferente, algo así como ciencia ficción”, revela De La Guetto.


Al preguntarle si existe una rivalidad entre los boricuas con el reggaetón que se hace en Colombia, nos dice

“yo no creo en eso de rivalidad, siempre hay 2 o 3 estúpidos ignorantes que quieren causar conflictos. El reggaetón es pa’ to el mundo, no solo pa’ nosotros, mi sonido y estilo en lo que hago es único. Me siento bendecido por tener lo mejor de varios mundos: dominicano-puertorriqueño nacido en Nueva York,  esta es una mezcla especial que es parte de mí y de mi estilo”.

Sus inicios se remontan al 2004, cuando formo un dúo musical con el cantante Arcángel, luego grabo temas con Daddy Yankee, Nicky Jam y otros artistas del género, hasta que prácticamente su música se vio bloqueada por unirse a un sello disquero que no le permitia lanzar álbumes o participar en eventos grandes, .

 “me tenían bloqueado, pero todo pasar por una razón y yo creo que eso tenía que pasar en mi vida para yo ponerme fuerte mentalmente, espiritualmente, como ser humano y como artista. Ahora tengo más experiencia en el negocio y voy hacia el éxito”, nos dice lleno de entusiasmo.

Y es por esa madurez y experiencia que las cosas están sonriendo a su favor, además de estrenar un sello disquero, acaba de lanzar al mercado un reggaetón romántico junto a la cantante Thalía, un nuevo tema con el cantante urbano Secreto y está a punto de convertirse en padre por segunda vez.

De La Guetto también trabaja en la producción de un disco completamente en inglés, y se mantiene enfocando y con la certeza de que los frutos de estos más de 10 años de trabajo y sacrificio ya están a la vuelta de la esquina. Este es el tiempo de De la Guetto y lo mejor está por venir



*Originally published in the July/August 2016 issue of Latin Trends

ANTONIO LOPEZ: A Tribute to the Puerto Rican–Born Fashion Illustrator and Artist


Antonio Lopez and his partner Juan Ramos changed the fashion world forever with their open celebration of difference—racial, ethnic and even gender difference. They permanently broadened high-fashion’s definitions of beauty by focusing attention on men and women that were often marginalized from the industry. We are thrilled to celebrate their phenomenal body of work with this exhibition that features over 400 images, many of which have never been exhibited or published before.”

–           Rocío Aranda-Alvarado, Senior Curator at El Museo del Barrio






En medio de prensa, luces, cámaras y decenas de seguidores el famoso exponente de Bachata Pop TOBY LOVE presento formalmente al publico de Nueva York su nuevo sencillo titulado ”Entra en mi Vida”.

Tobby Love es famoso por sus fusiones y mezclas de la tradicional bachata dominicana con ritmos urbanos como el R&B y Hip Hop. Una fusión que el artista a denominado “Crunkchata” – música romántica , corta venas con influencia de soul y jazz norteamericano.

El artista de origen puertorriqueño promociona el quinto sencillo de este álbum.“Entra en mi Vida” es un tema originalmente grabado por el grupo mexicano SIN BANDERA llega con nuevos arreglos vestido de bachata y trópico e interpretado por Toby junto al cantante Karlos Rose.


Los inicios del este popular cantante se remontan al año 2000 cuando comenzó como vocalista del popular grupo AVENTURA , donde permaneció hasta comenzar su Carrera como solista en el 2006 y lograr posicionarse como uno de los artistas mas exitosos del genero.

Tobby Love ya ha obtenido dos codiciados premios Billboards y varias nominaciones a importantes premios internacionales.

“Entra En MI Vida”es uno de los temas incluidos en el popular álbum BACHATA NATION” lanzado conjuntamente con Elegante Records y que ya ha ocupado los primeros lugares de popularidad.

Sin lugar a dudas, TOBY LOVE con su estilo romántico y su voz melodiosa se perfila indiscutiblemente como el nuevo rostro internacional de la bachata

Isa Shares Emotive New Single ‘Good For Me’


Following the release of her heartfelt ballad “Take It Slow” earlier this year, the sultry Bronx-born Afro-Latin singer, songwriter, and model, Isa, takes us into the complicated situations of love with her fiery new single “Good For Me.”

Classically trained, Isa flexes her silky fusion of pop/soul and contemporary r&b on the new track. “Good For Me” is the second single from Isa’s forthcoming sophomore EP Mirrors Volume 1, due out October 28.

“‘Good for Me’ details the candid internal struggle of having to choose between two lovers. Following through with the theme of ‘Mirrors Volume I’, I decided to be brutally honest with myself and face the situation in song as the story itself was unfolding in my life. It gives a perspective into the other side of relationships that is blatantly selfish and mischievous.” – Isa


Listen to “Good For Me” on SoundCloud:

Isa is set to perform at Uptown Soul Lounge in New York City on Friday, September 30. The show is free with an RSVP here.

(Dominican Influencer Series) Wilton Cedeno, Engineer, Philanthropist & NY Economic Development Board Member


 By Clara Galvano Rivera


In 2011 something really exciting happened in the province of Azúa de Compostela in the Dominican Republic. About 100 people, a mix of adults and youths, showed up en masse at El Restaurante Mesón Suizo. They had heard about a new, free program that could help them with their personal development. Wilton Cedeno, who coordinated the launch of this motivational program entitled CURSO ATRÉVETE A TRIUNFAR with his sister, Sandra Céspedes, an economist and expert in human development, was elated, but stunned. He never expected so many to show up! “Invitamos a los niños, pero todo el mundo quería ver lo que estábamos ofreciendo. It was amazing.” The following day, the press received the following: “En el desarrollo del curso motivacional, la profesora Céspedes comenzó distinguiendo entre actitud y aptitud como elementos clave para lograr el éxito en la vida y la importancia de aprender a desarrollar la mentalidad de abundancia que les permita hacer los cambios de paradigmas necesarios para lograr resultados de calidad.” Whew! Did you get that? Positive changes are coming!

Cedeno knows the value of helping others and, after a pause, relates this great example: “When I was growing up in NYC, my mother’s apartment was like a hotel. Everyone she knew that was arriving stopped first at our house and stayed until they were working. Some stayed weeks, some months. Everyone was welcome. Dominicans are a tight-knit group and continue to help each other, even though conditions have changed because as a group, we have progressed and those arriving have more information that enables them to find living quarters and jobs much faster.”

Cedeno’s journey has been long and fruitful. He is currently at Consolidated Edison. His responsibilities are many and include working on state regulatory affairs, developing and implementing internal and external communication strategies and advocacy related to state energy policy, including developing company positions on state energy policy issues. A seriously busy man, he makes time to support the youth as a board member of the Brooklyn Technical High School Alumni Foundation and as a judge in the FIRST Robotics Competition in New York City Regional. He is also the founder of the Cooperative Technical High School Intern Program, which enables high school students to work at Con Edison.

“Yo nací en el campo de Santo Domingo; no había luz ni agua, pero en mi trabajo con Con Edison, tengo la responsabilidad de proveer la luz a muchos. Quiero ahora que otros tengan las mismas posibilidades. Cuando nos organizamos, podemos llegar lejos y ayudar a otros. No solo para los Dominicanos, pero todos los Latinos. Uno se tiene que superar y la gente joven son el futuro.”

A member of the American Association of Blacks in Energy, he is a past president of the organization. “Yo quería progresar en la rama de energía, so I joined the AABE thinking I would learn more about the industry. What I found was inspiration, a brotherhood that welcomed me with open arms and wonderful friendships. I was a little surprised when I was voted in as President. When I joined, I think I was the only Latino there. I served for two years and it was one of the best experiences I have ever had.”

Another great experience has to be when he was appointed to the New York Economic Development Corporation’s Board of Directors. On June 24, 2015, the de Blasio administration announced the appointment of ten new members and Cedeno was the only Latino in the group.

This is an important board. As the primary economic development vehicle, NYCEDC leverages the City’s assets to create good jobs and drive growth, ensuring equitable and sustainable development across all five boroughs. “Fue un gran honor. La junta está haciendo un gran trabajo. They want to ensure that 30-40 years down the road, everyone has enough energy. There is work to do there.” Simple words from an amazing man who is highly valued not only in business, but for creating Tú Puedes! Atrévete a Triunfar, which is helping his fellow Dominicans back on the island succeed.


LT: Are you connected to the Island and if so, how do you maintain that connection?

WC: “The plan is to develop the program [Curso Atrévete a Triunfar] in different areas of the Dominican Republic. Right now, we are focusing on success principles, because they are desperately needed, but we will be looking to start providing skills such as speed coding and more in future training seminars.”


LT: Do you think Dominicans are united as a group?

WC: “Absolutely. You see it everywhere. Dominicans help each other with housing, jobs, education, language. We are a tight-knit group. We have to be.”


LT: What would you point to as notable progress among Dominicans in the U.S.?

WC: “Education. We are making education a goal and that is what will allow us to progress further and further.”


→See for more of this story in this month’s issue of LatinTRENDS Magazine.

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Independence Day — More Than Just a BBQ and Fireworks



Most of us are familiar with the story of the 4th of July – when the Declaration of Independence was signed by America’s Founding Fathers. It marked a new beginning, a new nation – a democratic one, at that. No more rule from the English Crown. No more taxation without representation. The citizens of the newfound nation have a right to “life, liberty, and the pursuit of happiness”.

Among the most thriving cities of the United States today, New York, Boston, Philadelphia, and Washington, D.C., have some of the richest historical sites of the Revolutionary War – yet some may not realize!

New York

Centennial commemorital marker of George Washington's inauguration on Broadway in downtown Manhattan

Centennial commemorital marker of George Washington’s inauguration on Broadway in downtown Manhattan

Known as the greatest city in the world, New York is also the most diverse city in the world, home to 8+ million people. But did you know that prior and during the Revolution, it served as the nation’s first capital, where the earliest Congress of the colonies was formed, where the Bill of Rights (first ten amendments of the Constitution) were adopted, where the Constitution itself was established, as well as George Washington’s inauguration as the first US president in April of 1789. On a sad note, New York also had the highest casualties during the Revolution and the city also saw its largest battle. In 1776, much of the city was burned down by British troops, after driving out Patriots. There aren’t many historical buildings left, save for Trinity Church and St. Paul’s Chapel in downtown Manhattan, due to said fire and many other buildings being torn down for new construction during the 19th century. The landmarks that are left weren’t designated as “landmarks” until 1896 where “New York City” became known as the collection of the five boroughs we all know and love today: Manhattan, Queens, Brooklyn, the Bronx, and Staten Island. If you want to keep the kids’ minds thinking and learning while they’re off school during the summer, there is a designated “Freedom Trail” in the city today.

New York’s Hispanic population has really grown, and will continue to grow every day. According to Pew Research, NYC’s Hispanic population, as of 2011, is just over 2 million and many have seen how well they have contributed to this great city!


Boston tea party ship - replical

Replica of ship carrying tea during the Boston Tea Party

Heading to New England, Boston is responsible for kick-starting the Revolution with the Boston Tea Party in December 1773. Tea was a staple of the colonies but it was heavily taxed and Bostonians felt that enough was enough. On a recent trip to the home of the Red Sox, I had a chance to visit the Boston Tea Party Museum where reenactments of the Boston Tea Party, from the secret meeting to throwing the “tea” into the harbor, are held, and visitors can be a part of the action. As for the War itself, the opening phase was the Siege of Boston, from April 1775 to March 1776, where British troops occupied its harbors for that time then fled to what is known today as Nova Scotia, Canada.

As Boston has expanded beyond its founding harbors, it also has expanded multiculturally. As of 2011, according to Pew Research, the Hispanic population is just over 400,000, being mostly of Puerto Rican, Dominican and Salvadorian decent, with native-born Hispanics outnumbering foreign-born.


liberty bell

Liberty Bell on display in Philadelphia, PA

Known as the city of “brotherly love”, Philadelphia served as the nation’s secondary capital as well as the main capital during the Revolutionary War. This was also the city where the Declaration of Independence was signed by the Second Continental Congress. Much of the city’s historical sites have

been preserved, such as the home and printing press workshop of the very familiar Benjamin Franklin, who was an outstanding citizen of Philadelphia, as well as the famous Liberty Bell. The city saw very little fighting during the War; one example is the Philadelphia campaign, where British troops took control of the city then later lost it – without a single shot fired!

As this is yet another thriving and bustling city, Philadelphia raised up its youngest judge to serve on the Philadelphia Court of Common Pleas in 1981 and the first Hispanic in this position in Pennsylvania history – the Honorable Nelson A. Diaz, who is also a former Latino Trendsetter Award recipient. According to the Greater Philadelphia Hispanic Chamber of Commerce, Philly had a 46% growth in its Hispanic population from 2000 to 2010.

Washington, DC

The final and current US capital, Washington, D.C. (District of Columbia) was founded in 1790 by George Washington himself. In creating this new capital, Washington was advised by his congress to lay out a 10-mile square somewhere along the Potomac River, which flows between Maryland and Virginia. It was an ideal location because it was a central location of America before the western expansion. This “square” on the map was made into a diamond by Washington but it, sadly, didn’t last very long. Since this location was in “slave state” territory, yet the Maryland side was pro-abolition and the Virginia side was pro-slavery, Alexandria, Virginia broke away which thus gave us the District’s borders we have today. Washington oversaw the construction of the White House, though he never lived in it. John and Abigail Adams were the White House’s first residents and Thomas Jefferson was the first to be inaugurated in the Senate Chamber of the Capitol Building, and within the District of Columbia itself, while the building was still under construction.

Washington, D.C., has expanded into Virginia today, where the Pentagon and CIA are located, and has seen its first Hispanic Supreme Court Justice Sonia Sotomayor be appointed by President Obama. Much of DC’s Hispanic population is of Salvadorian decent, which is 32.4% of the 800,000+ overall Latino population, according to Pew Research. The District’s metropolitan area is also home to the highest Salvadorian population compared to the other metropolitan-area-cities in the continental US.


But did you know that the start of the strongest nation in the world today may have inspired revolutions in Latin America and the Caribbean? Just decades after America’s victory of independence, Haiti won its independence from France at the start of 1804 and from there, a series of revolutions won the independence from English, Spanish and regional colonizers.

KARINA ORTIZ: From Santo Domingo to Hollywood



Originally published in the  December 2015 issue of LatinTRENDS Magazine

By Anllelic Lozada

A lot has happened for Dominican actress, Karina Estela Ortiz, since her high school drama classes. At some point, she wanted to sing but was terrified to be in front of a large audience. Then she pursued a business degree—mostly to give her mom the comfort of knowing her daughter would have a stable career. Soon after, Ortiz had a change of heart and switched to her first love, acting, and graduated with a BA in Theatre from the City College of New York.

Upon graduating, she performed on Off-Broadway stages but later focused on TV, with a guest role in shows like “Do No Harm,” “Pushing Dreams” and “Blue Bloods.” Then Ortiz joined the cast of Netflix’s “Orange is the New Black” in season 3 as Berto Colon’s girlfriend, Margarita. Most recently, you can see her play a nanny in the USA Network’s “Royal Pains” and she’ll play a reporter in ABC’s new political drama starting next year called “The Family.” We caught up with Karina while she’s in the middle of pilot season auditions, where we talked about Latinas on the big screen, overcoming depression and finding her inner strength.

We have seen a lot more Latino roles in TV and Hollywood lately. What do you think marked the shift?

Producers are realizing how much power we have here in the USA. There is power in numbers. I think what helped the shift is shows like “Jane the Virgin” (which I auditioned for) and “Orange is the New Black,” which show these Dominicanas always lookin’ fabulous. Most of the auditing

I go to is for Latina characters, which a couple of years ago I didn’t see it as much. You may go for a Latina role, but you would be surprised, as some Latinas look American, some Americans can look Latina and even Europeans may also go for the role because they have worked in Latin America.

What do you think about the new TV show, “Telenovela,” produced by and starring Eva Longoria?

I auditioned for it. It sounds very exciting and fun. I admire her for her work in philanthropy, as an actress and as a producer. She’s putting Latinos to work and putting their face out there.

Actors go through a lot of rejection. How have you dealt with it?

At the beginning, I was really hard on myself and fell into depression. I was telling myself why I wouldn’t make it. Especially when you start, there’s so much rejection out there that it can be easy to fall down. I had to fight the demons inside me. We tell each other lies and we are our worst enemy. After a while, you can either give up or prove that you can do it. Look at your inner child and be the person it needs you to be. Keep pushing and don’t victimize yourself because the world is not against you. I’m thankful that I’m not there anymore.

SHOBOY IN THE MORNING – The Latin touch that was missing in New York morning radio

Originally published in the May 2016 of Latin Trends Magazine

Totally happy in his new city, Edgar “Shoboy” Sotelo wanders through the streets of New York as if he has lived here all his life. It is hard to imagine that, just a year ago, this popular radio personality was the host of one of the most popular radio shows in Dallas, TX, “Shoboy en la Mañana”.

He tells us about the afternoon he received the call that would change his destiny; a proposal to have his own radio show in English in one of the most important markets in the world.

“When I was asked to do the show, I almost fell backwards. It was amazing. It was something I wanted to do for some time, especially in the number #1 market in New York. At first, it was a difficult decision because my show in Spanish in Dallas was about to be syndicated nationally. My wife and I were happy in Texas, but we came to this city because we base our decisions on faith, not fear,” he says.

But Sotelo’s success is no surprise. This young man grew up at radio stations with his popular brother, Eddie “Piolin” Sotelo, one of most the renowned radio announcers in Spanish radio. He worked in promotions, pasting stickers and helping in everything that was needed at the station.

Despite being born in Jalisco, Mexico, and arriving to the United States when he was five years old, Shoboy speaks English and Spanish with such perfection and professionalism that he is able to brilliantly connect with his listeners in both languages.

“Shoboy In The Morning” is a new radio show that entertains and informs his English-speaking listeners, but of course, he always adds his Latin spark and throws and occasional word in Spanish. The audience that tunes into 92.3 AMP Radio from 5:30 – 10:00 a.m. in New York City is already used to hearing phrases like “que rico” and other common words in “Spanglish”.

Sotelo is fun, casual and sometimes a little crazy, and his listeners adore him because he is able to make his guests play all his games, such as convincing Justin Bieber and Chris Brown to dance the famous merengue “Culiquitaca”. Laughing out loud, he tell us:

“I told Justin and Chris that they would increase their potential to get Latina girlfriends if they learned how to move their hips.”

Despite having received major awards for his radio career-raising over a million dollars to benefit the St. Jude Children’s Research Hospital and being invited to the White House by President Obama, Shoboy is a young man that reflects great humility, passion and a genuine desire to proudly represent Latinos.

His greatest goal is to positively impact the community. When asked how he see himself in the future, he stares at us and answers with a big smile.

“I see myself with more wrinkles from laughing so hard and thanking God for all the beautiful blessings he brings to my life.”

Here’s the Links to some of Shoboy’s most popular youtube videos: