Last year the parent company of Playboy magazine announced Cardi B as the brand’s first Creative Director In Residence. In addition, Cardi became the Founding Creative Director and a founding member of the Centerfold platform.
“It is a dream come true to officially join the Playboy family. I can’t believe this is real,” said Cardi B in a press statement released in December 2021. “For as long as I can remember, I’ve felt connected to Playboy. It’s truly the original platform for uncensored creativity and I’m inspired by its incredible legacy of fighting for personal freedoms.”
Cardi B added, “I’m also excited to launch our new creator-led platform, Centerfold. Creators today deserve to express themselves freely and unfiltered. They deserve to feel safe in their creativity and sexuality. And they deserve to own their future. This is what Centerfold is all about. For all those creators out there doing bold, revolutionary, truly culture-shifting things, come join me.”
Cardi, the visionary businesswoman:
Now, it’s been revealed that Playboy (Corp name; PLBY GROUP) has reported a 63% increase in Year-To-Date first-quarter revenue, that has generated a whopping $69.4 million.
This growth was primarily driven by a 125% increase in direct-to-consumer revenue to the tune of $49.6 million, and this is the area of the company that is spearheaded by Cardi.
