NYC Launch Party Held in Times Square
The distinguished Cuban style craft beer, HATUEY® was launched in New York’s famous Times Square last Monday Dec. 1st, where approximately 200 guests gathered to taste and enjoy the refreshing, Cuban style, pale ale. Representatives from Oak Beverages, distributors of the brew in the northeast, multiple members of the media, and celebrities such as Anna Demidova of WABC-TV’s smash hit show “Dancing with the Stars,” Carlos Gerardo Izzo of the Mexican Consulate and multi-award winning playwright Marco Antonio Rodriguez, were in attendance, attesting to the eclectic group gathered that evening to learn firsthand about HATUEY’s distinctive flavor and heritage.
“For many years, inhabitants of the Greater New York area have been sipping beers from all over the globe but there was always one that’s been missing from the scene,” said Anler Morejon, brand manager for HATUEY. “Now the 100 year old famous ale, first brewed in Santiago de Cuba in 1914, can be enjoyed by not only the millions of people who live and work in the capital of the world but by the millions of travelers who come from all over the planet to experience the multi-cultural and vibrant city that is New York.”
The festivities began with a tasting of the pale ale, which was paired with traditional Cuban cuisine, and winded down – or up actually – with a Latin band filling the dance floor with partygoers. A Cuban cigar roller was also on hand, adding to the authenticity of the Cuban experience.
Staying true to its roots and heritage by always including the community, HATUEY used this opportunity to run a holiday toy drive for the Hispanic Counseling Center, who will distribute the games, dolls, teddy bears, sports gear and musical instruments donated by the attendees to struggling families with children ages 3 to 13.
Brand manager, Morejon concluded, “The label is proud to be celebrating its centennial and is excited about its expansion into the northeast. HATUEY has undoubtedly left a lasting impression on the Big Apple, which now has its superb craft beer flavor available for all New Yorkers and its tourist industry to enjoy for years to come.”
PHOTOS ATTACHED: The Hatuey team includes Maria Morales-Prieto of THN Public Relations for Hatuey, Anler Morejon of Bacardi and brand manager for Hatuey, Camila Arroyo, brand ambassador for Hatuey and Barbara Pernaris of Empress & CO., marketing director for Hatuey.