
The award-winning actress Rita Moreno opens up – in a memoir driven less by recollections from her career than by her effort to overcome crippling self-doubts and her dramatic love affair with Marlon Brando.
She is the only Latina and one of the few performers to have won all four major annual American entertainment awards, which include an Oscar, an Emmy, a Grammy and a Tony and was the second Puerto Rican to win an Academy Award.
Her success story is what most girls of her generation and now dream of.
In 1936 her mother brought 5-year-old Rosita Dolores Alverio to the United States from Puerto Rico to seek a better life – as much or more for herself as for her daughter, leaving her husband (the first of five) and her young son.
In those days New York City was a concrete city of a different sort, cold and indifferent with overt racism. Rosita didn’t speak English when she arrived which didn’t help her make any friends quickly or stick out any less however her escape from all that was dance.
Guided by Paco Cansino, Rita Hayworth’s teacher and uncle, Rosita began performing at 9 and dropped out of school as her career blossomed.
At just 13 she auditioned for her first play which she asked her mother to take her.
“It was very interesting, because I had never been in a theater,” says Moreno, who had at the time been taking dance lessons. “Doing a play was exotic. It was a wonderful experience, but the play closed the very next day. That gave me the taste of how cruel show business could be…”
From there Moreno starting dancing in bars to performing for bar mitzvahs and independent movies. This lead her to be discovered by a talent scout who invited her to a “go-see” with Louis B. Mayer studio chief of the Metro-Goldwyn-Mayer film studio. The 16-year-old did her best to dress as her inspiration to impress the studio head. It worked!
In the Memoir Moreno recalls her first time meeting Louis B. Mayer:
“She looks like a Spanish Elizabeth Taylor!” Moreno recalls Mayer saying at their meeting. “How does a seven-year contract sound to you, young lady?”
“Your name has to go,” “Too Italian” an MGM studio executive told her. She was now known to Hollywood and the world as Rita Moreno.

In 1961, Moreno landed the role of Anita adaptation of Leonard Bernstein’s and Stephen Sondheim’s groundbreaking Broadway Musical, West Side Story.
After winning the Oscar for Best Supporting Actress in West Side Story Moreno thought she would be able to continue to perform less stereotypical film roles, but was disappointed.
“It was my very first award and still the greatest of all,” she says. “I was really in disbelief. I couldn’t believe I beat Judy Garland. I didn’t have a speech ready. It never occurred to me…I was so unprepared.”

Moreno writes: “Ha, ha. I showed them. I didn’t make another movie for seven years after winning the Oscar…. Before West Side Story, I was always offered the stereotypical Latina roles. The Conchitas and Lolitas in westerns.
I was always barefoot. It was humiliating, embarrassing stuff. But I did it because there was nothing else. After West Side Story, it was pretty much the same thing. A lot of gang stories.”
“Ultimately, I can’t say that anything about the making of ‘West Side Story’ was a mistake, because the movie was brilliant and made history,”
Moreno does take shots at the 1961 film (here’s where the book gets juicy):
She writes about her “disdain” for the makeup that was used on the Puerto Rican actors to make all of the Sharks the same color. And she has some not so kinds things to say about the female lead, Natalie Wood.
“It was uncomfortable for Hispanics to see Natalie Wood play Maria, especially because we’d heard that Natalie hadn’t wanted the part, but had been so prevailed upon to take it that she couldn’t refuse,” Moreno writes.
She goes on to say that Natalie seemed “uncomfortable” with the group of dancers, who were largely Hispanic.
She says the business changed a lot since she started her acting career. Moreno says it’s still not really great for Latinos in film yet, but at least the door is ajar.
“It really was impossible,” she remembers. “There were no Latinos anywhere, and if there were, they would play Indians. [Today,] Jennifer Lopez is able to talk like herself. When I did films, I always had to do an accent.”
She writes about her personal love life, especially her greatest love, Marlon Brando:
In 1954, in a makeup room on the set of Brando’s “Désirée,” in which he played Napoleon, a 22-year-old Moreno met the man who would rock her world.
“Just meeting him that first day sent my body temperature skyrocketing as though I had been dropped into a very hot bath, and I went into a full-body blush,” she writes of meeting the 30-year-old icon-to-be. “It was the sort of rush that inspires poetry and songs.”
The sex was earth-shattering.

“To say that he was a great lover — sensual, generous, delightfully inventive — would be gravely understating what he did not only to my body, but for my soul. Every aspect of being with Marlon was thrilling, because he was more engaged in the world than anyone else I’d ever known,” she writes.
But it wasn’t all roses:
“He broke my heart and came close to crushing my very spirit with his physical infidelities and, worse, with his emotional betrayals,” she writes.
During their relationship, Brando married twice and fathered children with his wives.
But “I couldn’t stay away. In fact, I was becoming addicted to the challenge of winning him over and over again,” Moreno says.
Often the way to win him over was to date other men. Moreno took up with a disappointing Dennis Hopper, then with “a human missile . . . Elvis.”
“I knew no one could possibly make Marlon Brando more jealous,” she writes.

Her relationships with domineering men, particularly Marlon Brando, reflected her low self-esteem. She broke up with Brando a half-dozen times, returning to the notorious narcissist again and again.
Driven to despair by an abortion and a suicide attempt – both stemmed from her affair with Brando – she managed to summon the strength to begin years of psychic healing.
After “West Side Story,” Moreno was set up with a Jewish doctor, Lenny Gordon, by a friend. On June 18, 1965, Moreno married Leonard Gordon and remained together until his death in 2010.
Fun Facts about Rita:
- EGOT Achievement: Rita Moreno is one of the very few artists who have achieved the EGOT status, meaning she has won an Emmy, a Grammy, an Oscar, and a Tony Award. She accomplished this rare feat in 1977.
- Puerto Rican Heritage: Born on December 11, 1931, in Humacao, Puerto Rico, Rita Moreno is a proud Puerto Rican. She moved to New York City with her mother at a young age, where she began her journey in the entertainment industry.
- “West Side Story” Success: Rita Moreno won an Academy Award for Best Supporting Actress for her iconic role as Anita in the film adaptation of “West Side Story” (1961). She remains the only Hispanic actress to have won an Oscar for a musical role.
- Early Career: Rita Moreno started her career in show business as a dancer, and her breakthrough came when she was cast as a supporting actress in the film “Singin’ in the Rain” (1952).
- Groundbreaking Role in “The Electric Company”: In the 1970s, Moreno played a vital role in the educational children’s television series “The Electric Company,” where she was a regular cast member. Her character, as the silent but expressive “Millie the Helper,” became a fan favorite.
- Autobiography: In 2013, Moreno released her autobiography titled “Rita Moreno: A Memoir,” where she candidly shares her life story, including her struggles with discrimination and the challenges she faced as a Latina actress in Hollywood.
- Presidential Medal of Freedom: In 2004, Rita Moreno was awarded the Presidential Medal of Freedom by President George W. Bush for her contributions to the arts.
- Pioneer for Diversity: Throughout her career, Moreno has been a vocal advocate for diversity and inclusion in the entertainment industry. She has paved the way for future generations of Hispanic performers.
- “One Day at a Time” Reboot: In recent years, Moreno gained new fans with her role as Lydia Riera in the Netflix reboot of “One Day at a Time,” where she portrayed a lovable and eccentric Cuban grandmother.
- Social Activism: Beyond her entertainment career, Rita Moreno has been actively involved in various social and political causes. She has used her platform to speak out on issues such as diversity, women’s rights, and immigration
- Early Scholarship: Rita Moreno’s talent was recognized early in her life, and she received a scholarship to study dance at the Spanish dance school of Paco Cansino, the uncle of legendary actress Rita Hayworth.
- Broadway Triumph: Before her success in Hollywood, Moreno made a name for herself on Broadway. She won a Tony Award for Best Featured Actress in a Play for her role as Googie Gomez in “The Ritz” (1975).
- Fluent in Spanish: Despite moving to the United States at a young age, Rita Moreno never forgot her roots and is fluent in Spanish. She has occasionally performed in Spanish-language productions and has been an advocate for bilingual education.
- Inspiration for Animated Characters: Moreno lent her voice to several animated characters, including the character of Carmen Sandiego in the early educational computer game series and the subsequent animated TV show, “Where on Earth is Carmen Sandiego?”
- Romantic Connections: Rita Moreno had a complex romantic relationship with Marlon Brando, which lasted for several years. She details this part of her life, along with other personal experiences, in her autobiography.
- Work in the 1950s: During the 1950s, Moreno appeared in a variety of films, often playing ethnic roles that were unfortunately common for Latina actresses at the time. She overcame these limitations to become a respected and versatile actress.
- Role Model for Latinas: Rita Moreno is considered a trailblazer for Latina actresses, breaking through racial and ethnic stereotypes to achieve success in an industry that often typecast actors based on their heritage.
- Social Media Presence: In addition to her on-screen work, Moreno remains active on social media, where she shares insights into her life, experiences, and continues to advocate for important social issues.
- Documentary Film: In 2015, a documentary about Rita Moreno’s life, titled “Rita Moreno: Just a Girl Who Decided to Go For It,” was announced. The film provides a deeper look into her career, personal life, and the challenges she faced in the industry.
- Continued Relevance: Despite being in the entertainment industry for several decades, Rita Moreno continues to be a relevant and respected figure. Her enduring career and influence highlight the timeless impact of her contributions to film, television, and stage.




