The Latin celebration of Coachella comes as Spanish-language music continues to find mainstream success.
According to MRC Data, which provides music business analytics, in 2021 the consumption of Latin music spiked 21.1 percent, higher than any other major genre.
By the end of 2021 it is the fifth most-consumed genre in the United States.
Nathy Peluso, a vocalist from Argentina who lives in Spain kicked off a global tour in Mexico, saw Latin American music’s strength reflected in this year’s Coachella lineup.
“I have never felt limited as an artist because I am Latina — on the contrary,” Peluso said in an interview with the media
“I have always felt powerful, and with infinite possibilities, like any other person in the world.”
The singer, donning a faded leather jacket over a black top, said that for her, music is no less than a sensory experience.
“My role is to communicate,” she said. “Emotion does not have a language.”