by: Giselle Rodriguez
Writer, Latin Trends Magazine
Johanna Boccardo has solved the riddle for victory: use your passion to build your business. After finding success as a children’s book
illustrator, Johanna channeled her inner artist through another creative venture – fashion design.
She pioneered her first line of handbag creations for the Spring 2008 collection of her family’s business, Beautiful People. “I loved that they felt very true to my design aesthetic – it was then I decided to concentrate more on fashion than illustration,” Johanna gushed over discovering another artistic outlet to fulfill her. Two years later, the designer continues to fulfill her purpose in full throttle.
The shadow large corporations have cast over “mom & pop” businesses is shifting and making room for light to bestow upon the benefit of an exclusive touch a company such as Beautiful People can present upon their products. A spectrum of consumers can appreciate unique merchandise
and creating revenue for those who deserve it. In addition, Beautiful People is a family company producing economic growth in…
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