Olympusat, Inc., the country’s market leader in the development and distribution of independent Hispanic, Specialty, and Faith & Family television networks, announced today that their Cine Mexicano channel entered 2012 ranked number one on AT&T U-verse, according to the Rentrak household TV ratings, coming in ahead of ESPN DEPORTES. (i) Cine Mexicano is the country’s top-rated and most popular Spanish-language movie channel featuring commercial-free, contemporary Mexican movies that include romance, dramas, comedy, rancheras, action, and thrillers. Rentrak Corporation (NASDAQ: RENT) is the leader in multi-screen media measurement serving the advertising and entertainment industries.
“We are thrilled to have placed first in the Rentrak ratings to end the year and we are looking forward to an equally strong year in 2012,” said Tom Mohler, President & CEO of Olympusat, Inc., which includes the company’s owned and operated Hispanic networks: Gran Cine, LaTele Novela, ¡Sorpresa! and CubaPlay in addition to Specialty Networks FUNimation Channel, Parables and Untamed Sports.
“Cine Mexicano has consistently ranked among the top five Hispanic networks for the last 12 months according to Rentrak. This ranking underscores the fact that there is a strong market for highly targeted programming for the U.S. Hispanic market. By staying true to our core demographic and understanding its affection for Mexican-themed entertainment, Cine Mexicano has become very popular among Hispanics subscribing to multi-channel video services,” added Albert J. Estrada, SVP, Marketing & Business Development.
Owned, operated and distributed by Olympusat, Cine Mexicano is the first and only Spanish-language movie channel that offers original productions and contemporary Mexican films for Hispanics living in the U.S. The network emphasizes a diverse mix of contemporary movie genres including drama, romance, comedy, action and thrillers, which also feature Olympusat produced original productions. All movies are Spanish language originals, never dubbed, and feature many of the most-recognized film and telenovela stars from Mexico. Cine Mexicano also features world premieres of recently released films produced exclusively for the network.
