By Stephanie Paulino
Starting this fall, well-known talk show host Cristina Saralegui will be heard through satellite airwaves, as National Latino Broadcasting, LLC announced Monday it has signed the iconic host in a contract to launch the Cristina Channel as part of a multi-channel deal with SIRIUS XM Radio.
According to a May 16 press release, the channel will offer listeners 24/7 programming on subjects that include, news, entertainment, health and beauty, home improvement, family and relationship guidance, travel, political issues, and self-empowerment.
“The Cristina Channel on satellite radio will be a powerful addition to SiriusXM’s world-class line-up of iconic talent and channels. NLB is committed to offering compelling programming across its channels, and is proud to welcome Cristina, the most influential name in Spanish media, to its family,” stated Nelson Albareda, President and CEO of NLB in the release.
Saralegui became a household name while working as the host and executive producer for the “The Cristina Show” for 21 years. In 2004, she created the Casa CristinaÆ Collection, which is comprised of home dÈcor, accent furniture, dinnerware, lighting, bedding, bath and mattresses.
The twelve-time EmmyÆ award winner will “infuse her unique style to the overall channel”, as well as air a weekly talk show on “pertinent” subjects.
“I’m thrilled about this new affiliation with NLB,” noted Cristina. “I look forward to creating programming on SiriusXM that will entertain, inform and uplift my people.”
In April, NLB was selected by SIRIUS XM to lease channels with programming that targets the Latino market. The Cristina Channel is the first of two to be announced.
