Banda queen Jenni Rivera is no doubt a full figured woman and she’s damn proud of it. She wants to share that confidence with all curvy Latina women. “Jenni Jeans” is an exclusive collection created specifically for voluptuous women. Rivera said that she came up with the idea after never being able to find a pair of jeans that fit her shape perfectly.
She explains her design process: “The skinny girls with those pretty jeans and you want put them on and you’re falling out of them here, it’s too tight there, no way!” Jenni explains. “We design and use our voluptuous bodies to measure and make different designs … we struggled to find modern and nice jeans that fit well and we believe that we are not the only ones in the Latin world.“