American popular culture has long embraced the KODAK Moment as an experience worthy of being captured in a picture. Today, the Kodak brand has taken on an even more personal meaning among young, tech-savvy and socially-connected consumers. In the current context, “So Kodak” is widely used among youth as a way to describe moments, actions and people that are hot and worth talking about, bragging about and sharing with your entire social network. This explains why the word “Kodak” increasingly appears in conversation, social media, and even popular song lyrics.
WHAT IS THE CAMPAIGN: The campaign, which launches in early October, draws on the brand’s unique position in pop culture to engage young, socially-connected consumers. The So Kodak campaign coincides with the introduction of the newest KODAK EASYSHARE Digital Cameras featuring Kodak’s exclusive Share Button. The Share Button makes it easy for consumers to share their pictures and videos with their social network.
To tap into this evolution of the brand, Drake, Pitbull and Trey Songz will be featured in a dynamic multi-platform advertising and marketing campaign designed to bring to life what it means to be “So Kodak.” The campaign will feature a series of broadcast spots directed by renowned music video director Chris Robinson along with print and online adverting, exclusive events, social media engagement and consumer promotions.
Kodak will launch its new campaign at a special exclusive performance in New York City in October featuring Drake, Pitbull and Trey Songz. Visit http://www.kodak.com/go/sokodak for details about the campaign, upcoming events, and opportunities for fans to participate.