Colgate-Palmolive, the global leader in oral care, today announced a partnership with Latin GRAMMY® nominated singer-songwriter and former LatinTRENDS cover artist Leslie Grace. Best known by her fans around the world as “The Princess of Bachata”, Grace has become the new spokesperson and brand ambassador for Colgate® Optic White®, an innovative line of teeth whitening products for a brighter smile.
“We are thrilled to be working with such a high-spirited talent, who can help share the benefits of Colgate® Optic White® directly with our Hispanic-American consumers,” said Carla Kelly, General Manager, Multicultural Marketing, Colgate-Palmolive. “With Leslie’s busy career, she relies on beauty regimens that are easy and convenient. As our new spokesperson, she will help illustrate how Colgate® Optic White® easily fits into anyone’s daily brushing routine – to achieve simple, affordable at-home teeth whitening.”
As the new face for Colgate® Optic White®, Latin music’s leading lady will help promote the brand’s latest variant – new Colgate® Optic White® Whiten & Protect toothpaste – as part of a new integrated marketing campaign. Beginning April 2014, Grace will be featured in new television advertising alongside TV host and fashion expert, Rodner Figueroa, where both unveil this season’s hottest accessory – a radiant, white smile!
“I feel very honored to be a part of this new campaign and to share the secret behind my white smile with the Hispanic community,” said Grace. “Now all my fans can enjoy a brilliant white smile just like mine by using the entire Colgate® Optic White® regimen!”
New Colgate® Optic White® Whiten and Protect Toothpaste whitens teeth by removing surface stains beneath the surface. This new toothpaste also helps seal out new stains through its new WhiteSeal™ technology, which forms a shield around teeth to help you keep a white smile that dazzles.