Leading full-service marketing communications agency Wing is launching a new campaign for the 2011 New York International Latino Film Festival (NYILFF) that highlights the difference between movies and films by ribbing Hollywood clichés.
The NYILFF, running August 15-21 in various New York City theatres, is the premiere Urban Latino film event in the country.
Wing’s effort for the NYILFF emphasizes the shortage of Latinos in mainstream movies as well as the idea that Latino films concentrate on the reality of life versus the “larger than life” aspects of blockbusters by showcasing well-worn concepts like:
· The number of shots a 6-round revolver can take in a movie without reloading
· What happens in movies when a Latina housekeeper meets an attractive businessman
· The names of gardeners in movies
· What happens when a girl in horror movies tries to get in a car