Johnnie Walker Black Label announced its unique partnership with New York City’s top Latin DJ, media personality and nightlife icon, Alex Sensation, at an exclusive VIP event in New York City last night. Through the partnership, Alex Sensation will be featured in Johnnie Walker latest outdoor advertising campaign, provide the voice for Johnnie Walker Black Label radio spots and, most importantly host a series of exclusive VIP events in the tri-state area for his preferred brand of scotch whisky.
With a crowd of more than 800 influencers, VIPs, and celebrities, the invite-only Johnnie Walker Black Label event on March 1st ushered in a new era of New York City nightlife.
Johnnie Walker has long honored the success of Latinos who step it up in their respective fields, achieving their dreams and celebrating along the way. No story more personifies this than new Johnnie Walker ambassador Alex Sensation. Johnnie Walker promotes the importance of celebrating success responsibly.