Juan Guillen

Juan Guillen

As LatinTRENDS CEO and founder, I am the senior media executive with 12+ years experience. I am responsible for the company’s short and long-term business strategy and day-to-day management. LatinTRENDS is a media company that is focused on the aspirational Spanish-dominant and acculturated Latino markets. With this focus, I have led the successful rebranding of LatinTRENDS, formerly known as DTM, into a respected brand in a fiercely competitive local and global media marketplace

We support United Airlines CEO Oscar Munoz

We support United Airlines CEO Oscar Munoz

United Airlines has been all over the news  lately, fueled by video below that went viral on social media. Video was taken by a passenger of another passenger, a Chinese American doctor savagely pulled from his seat, dragged out the plane and bloodied by the police. This unfortunate situation happened because the airline oversold the…

6 Steps to go from Employee to Entrepreneur

6 Steps to go from Employee to Entrepreneur

Becoming a successful entrepreneur takes more than a great idea.  Making the shift from the steady life of a full-time employee to the unpredictable world of entrepreneurship requires a shift in mindset that many don’t plan for, some of the work habits you so carefully honed as a good employee don’t necessarily translate well into…

Hope Grows in Queens College

Hope Grows in Queens College

Queens College held a ceremony to mark a $1million gift from Give Something Back (Give Back) that will support 50 lower-income students through four years of tuition-free study at Queens College, as well as no cost for room and board. The first public college in New York State to be recognized by Give Back, Queens…

I say on Dominican Independence Day; New York’s Rich Diversity is “Kick Ass”

I say on Dominican Independence Day; New York’s Rich Diversity is “Kick Ass”

To many Dominican Americans Independence celebration comes twice a year, July 4th and February 27th Independence is about liberty and the struggle of the fight to get that liberty, which we all enjoy today. Independence by default is a word with deep meaning, it’s not just about celebrating the victory of becoming independent with parties,…

“Vida SI, Diabetes NO!” A Better Health & Wellness Movement

“Vida SI, Diabetes NO!” A Better Health & Wellness Movement

Our communities have and are being severely affected by diabetes. We all either know someone close with it, have a loved one that suffers from this life altering and dangerous disease. The Hispanic Community Health Study/Study of Latinos (HCHS/SOL) was launched by the National Heart, Lung and Blood Institute in part to fill in knowledge…

Hillary is Gaining  Momentum  on Surge of Latino Voters

Hillary is Gaining Momentum on Surge of Latino Voters

When Trump announced his candidency for the presidental seat of our great nation, and came out with such offensive and divisive language for many, especially agianst Mexicans and Latinos, I immidialty responeded with this post. Fast foward the clock to the final countdown with less then 24 hours away..it seems those words are indeed coming to…

New York City fails Minority-Hispanic Owned Business!!

New York City fails Minority-Hispanic Owned Business!!

(Editor’s Note: by Juan Guillen, entrepreneur, CEO & Publisher) I am believer and an advocate of entrepreneurship, it’s one of my passions. As an entrepreneur myself, I know through experience of the up and downs, the excitement, the challenges and even the fears that many of us face and deal with. I find it fascinating…

My Entrepreneurial Perspective on Bilingual Latino Media

My Entrepreneurial Perspective on Bilingual Latino Media

Originally published in LatinTRENDS Magazine In case you haven’t heard, CNN Latino shut down just a year after its launch!  NBCLatino.com closed its doors after sixteen months!  What’s going on? What happened? Why? These are some of the questions many are asking…including myself. CNN Latino (not CNN en Espanol) was a bold effort to continue…

The great Roberto “manos de piedra” Duran and a look at the art, science & viciousness of Boxing

The great Roberto “manos de piedra” Duran and a look at the art, science & viciousness of Boxing

The great Roberto “manos de piedra” Duran and a look at the art, science & viciousness of Boxing Roberto Durán (born June 16, 1951) is a Panamanian former professional boxer, widely regarded as one of the greatest boxers of all time. A master in-fighter in the ring, he was nicknamed “Manos de Piedra” (“Hands of…

Historic Moment: Adriano Espaillat Becomes first Dominican Born US Congressman!

Historic Moment: Adriano Espaillat Becomes first Dominican Born US Congressman!

Historic Moment: Adriano Espaillat Becomes first Dominican Born US Congressman!   New York State Senator Adriano Espaillat declared victory in the Democratic primary race to succeed Rep. Charles Rangel on Tuesday night, with a lead of about 1,000 votes against his closest rival, Assemblyman Keith Wright. “Tonight the 13th congressional district made history,” said Espaillat,…