Photos by BERNADETTE GIACOMAZZO.
To say that 50 Cent knows how to put on an event would be, in a word, understating the obvious. When 50 Cent puts on an event, he makes sure that it is the stuff that dreams — indeed, legends — are made of. And tonight’s debut of the SMS by 50 line was no exception to this obvious rule.
The superstar rapper held court at the James Hotel in NYC (G-Note flagship artist Hot Rod was also in attendance) as beautiful models (courtesy of NYC’s own Nikki Rich Models) walked around the rooftop, poolside deck (with an absolutely stunning view of NYC, to boot) offering various styles of the luxurious headphones for each of the industry movers & shakers — and fellow press corps — in attendance.
Ever gracious, “Fif” indulged every interview and photo request, eager to share his vision of — in his words — a “new business model” that SMS (and, latterly, Street King — and, by translation, G-Unit) looks to adopt. “For each set of headphones we sell,” he said, “Feeding America will provide 250 meals for the hungry in America.”
It is this cognizance — this evolution to bring about revolution — of all his blessings that prompted the man born Curtis Jackson to make a difference in the world as he saw it. “When I first came onto the scene, I did rap to be famous,” he told Kink-E Magazine editor Marabelle Blue. “But now that I am in a position to make a difference, I am using my fame to bring awareness to this persistent problem in America…and the world.”