Armando Christian Pérez better known as Pitbull AKA Mr. 305 and Mr. worldwide is by far one of the biggest stars and sought after entertainers. With #1 hit songs, world tours, multiple Grammy awards, 60 million followers on Facebook, 26 million on twitter and over 10 billion YouTube views.
Growing up in Miami, Florida, PitBull’s earliest memory is being forced to listen to Tony Robbins audios in his mom’s car. He became an example of what is possible in life, and now he shares with others how they can turn their life from a negative into a positive.
In addition to being a major artist, Pitbull is a major businessman with a big global brand. He is rated as the most influential person in the Latino community, and has crossed over to become a global influencer in entertainment and business. He is a big believer in education, starting several charter schools.
I was born in the United States—first-generation Cuban American. My family would always tell me the opportunity I had, to be part of a country that gives you freedom, gives you the opportunity to control your own destiny, and, more than anything, allows you to be whatever you want to be.
Were it not for a 2009 legal victory — the rapper was released from his contract with TVT Records after a lengthy dispute. Perez might have missed the opportunity to plot and execute what has proved to be a highly strategic and effective business plan.
“My goal was freedom. I got free,” he said. “That’s where Mr. Worldwide came from. No matter what $$ check they put in front of you, there’s nothing better than your freedom.”
Several years later, between successful albums and numerous business deals, Peréz has amassed a solid fortune, estimated to be around $60 million and he is working towards turning that into a $1 Billion, net worth as he continues to expand his fan base, global influence and business savvy.
The music business is 90 percent business, 10 percent talent. It’s great that you can rap. It’s great that you can sing,” he said. “But if you don’t understand the business, then the people around you are going to take advantage of your business.”
Peréz listens to mentors and others in the business community, which may be the key to his meteoric rise, especially among the Latin community. He cites Warren Buffett and Carlos Slim as people he admires — clearly looking well beyond the entertainment industry for business acumen.
Tony Robbins, well-known author and motivational speaker, is a mentor and friend. “He’s got guts. He’s got cojones. He’s got intestinal fortitude — whatever you wanna call it — he’s got the balls to do what he really wants to do,” Robbins said.
Pitbull sums it up nicely: “I love the hustle, I love the grind, and I love the fight.”
The Pit’s investments & Endorsement Deals
Pitbull isn’t just a music genius, he’s also a savvy businessman and entrepreneur. He has a TV development company and line of fragrances; Pitbull Man and Pitbull Woman. He also has a slew of lucrative endorsement deals with Dr Pepper, Kodak, Bud Light, Voli Vodka and, most recently, Playboy,
In addition to real estate investments Mr. worldwide has a significant equity stake in sandwich chain Miami Subs Grill and is an investor in EcoloBlue, a company that sells filters designed to create water from air and Photo & Go, a recognized leader in the photo and art industry