Spanish Broadcasting System, Inc. (“SBS” or the “Company”; NASDAQ: SBSAD) today announced that it was recognized by Advertising Age in the Hispanic Fact Pack 2011 with two of its stations ranked in the Top 10 Spanish-Formatted Radio Stations in the U.S. for an outstanding number of Hispanic average listeners. WSKQ-FM “La Mega 97.9FM” in New York ranked # 1 with the highest amount of average listeners per quarter – hour with 55,900 listeners, as well as 4 hours and 15 minutes weekly time spent listening. WPAT-FM “93.1 FM” ranked # 3 with 40,200 average listeners, and 4 hours weekly time spent listening.
SBS continued to sustain its leadership position as the nation’s premier Hispanic radio broadcaster with the # 1 and # 2 most listened to radio stations in New York, the top-rated morning show on Hispanic Radio, and # 1 rankings in the Top 10 Spanish-Formatted Radio Stations in the US.
In the nation’s largest market, SBS flagship station WSKQ-FM (“Mega 97.9FM”) continues its reign atop all Spanish-language radio, attracting more listeners than any other Spanish radio station in the U.S. with its mix of salsa, reggaeton, & merengue. WSKQ-FM (“Mega 97.9FM”) also features the undisputed #1 mid day show in New York City, with Alex Sensation, delivering # 1 ranking.
Sister station WPAT-FM (“93.1FM”) is now the most listened to Spanish Adult Contemporary radio station in America.
“It’s an honor to be recognized by AD Age’s Hispanic Fact Pack 2011 for our contributions to Spanish-language radio and our success in building top-ranked formats that attract the growing Hispanic community,” said Jackie Nosti Cambo, Vice President, General Manager, of Miami Radio Stations and Forensic Operations Manager for SBS radio division. “These ranks are a true testament to the exceptional teams we have in place across our radio group and on behalf of our entire organization; I want to take this time to congratulate everyone at WSKQ-FM (La Mega 97.9FM) and WPAT-FM (93.1FM).”
“Nuestro mayor anhelo se ha cumplido, porque ahora WSKQ-FM (La Mega 97.9FM) y WPAT-FM (93.1FM) se respetan. Y continuamos aplicando la fórmula cinco; sin competencia.”stated Polito Vega, Director of Programming, SBS New York.
Jesus Salas, Executive Vice-president of Programming for SBS, commented, “Our performance in the nation’s largest radio market is unprecedented. In New York, our stations have continued to appeal to a massive audience, helping WSKQ-FM (La Mega 97.9FM) and WPAT-FM (93.1FM) to maintain their position as the most popular Hispanic radio stations in the country. These remarkable accomplishments further illustrate the sheer scale of the Hispanic population, confirming Spanish Broadcasting’s leadership position in delivering this vital consumer audience within the nation’s largest media market and positioning the company for long-term revenue growth.”
SBS HISPANIC FACT PACK 2011 RANKINGS:
- · The # 1 most-listened-to Hispanic Stations in America.
- · The # 1 most-time spent listening to a radio station in the U.S.
- · The # 1 Tropical station in America
- · The # 3 Spanish Adult Contemporary station in America
The eighth-annual Hispanic Fact Pack includes data about marketers, 2010 ad spending, demographic trends and rankings of top TV, radio, newspaper, magazine, online media and social-networking sites. Other rankings include the 50 largest Hispanic marketers, the 50 largest Hispanic agencies and the 15 biggest Hispanic media agencies.
