
By Randy Rosario
The Columbian Pop-star Shakira recently signed a hefty multimillion dollar deal with concert promoter Live Nation. This allows the company to profit from the Latina pop star including music, sponsorships, and merchandise. The sexy Latina known for her “Hips Don’t Lie” will continue to receive distribution from Sony Music. This means that Sony Music and Live nation will have to split her profits down the middle. She also signed a deal with Live Nation back in 2008 which includes a ten year commitment and will cover her following three upcoming albums. Earlier this year in February it was said that Shakira the Mega star would be joining forces with Jay-z as the newest member of management company ROC Nation. But it seems like the changes has worked in her favor. Her last album sold over four million copies worldwide and produce major hits like, “Rabiosa” and “Loca.” Shakira is definitely handling business the right way.



