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Shakira Partnering with Fisher-Price to Launch Toy Line

Shakira is partnering with Fisher-Price to launch a line of baby toys and a web series for moms. All of the proceeds will benefit her Barefoot Foundation, which provides education and nutrition to children of her native Colombia.

This November Shakira will release six products, including a bouncer that plays music, alphabet blocks and a musical soccer ball.

I saw how important developmental milestones are and how toys can help babies reach them — including with my own son,Shakira said in a statement. “I wanted to design a line of toys that stimulated development in the crucial early stages of life, the stages in which learning can be achieved through supervised play, fostering the development of psychological, social and motor skills.


She will be the first celebrity Fisher-Price has partnered with. But this is no surprise; Shakira is one of the most popular celebrities on social media. She is the first person to reach 100 million likes on Facebook and happens to be an awesome mother. The sexy Latina is currently pregnant and the mother of a 21-month-old cutie named Milan.

It’s about finding an authentic mom that is relevant to the millennial crowd,” said Geoff Walker, executive vice president of the Fisher-Price Global Brands Team



Former soccer star, Carlos “El Pibe” Valderrama, whose large blond afro epitomized the characters that the Colombian National team of the late 80’s and early 90’s possessed.

They went to two World Cups with Valderrama in midfield as the quarterback. The highlight of that era was the 5-0 thrashing of Argentina in Buenos Aires in a crucial 1993 World Cup qualifier.

Irony follows 21 years later as Carlos Valderrama was offered a starring role in an Argentine Comedy Film, “Por un Punato De Pelos.” This Nestor Montalbano directed film centers around Tuti Thurman, a millionaire with youth and zero needs, except hair.

News comes out that a river with Magic water that grows hair for those who bath in it gets his attention. He attempts to make a fortune but who steps in. None other than the Mayor of the town, “El Pibe.” Another oddity is Elvira Redondo, Pibe’s wife in real life who plays his wife in the film. Will wonders never cease. Will a hair care product contract soon be on the horizon?