Puerto Rican rapper Bad Bunny (Benito Antonio Martínez Ocasio), just made music history by becoming the first Latin urban male artist to grace the cover of Rolling Stone, for the June 2020 issue. The cover story gives us a glimpse at what the bunny man’s life has been like while quarantined in his beloved native island of Puerto Rico.
With production limitations due to COVID-19, the publication had to think outside the box to realize the interview and the photoshoot. Being creative resulted in in Bad Bunny’s girlfriend Gabriela Berlingeri, photos of him around the house being used for the story and an image she took landed the cover. Making Berlingeri the first Latina photographer to shoot for the cover of Rolling Stone.
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los que aun no entienden, algún día lo harán 🪐 el chamaquito de Vega Baja, Puerto Rico, el bobito que trabajaBA en el supermercado, el nene de Tito y Lysaurie, ese mismo, en la portada de @rollingstone 🖤 A mi nadie, nadie, nadie, nadie pero nadie, me puede decir que puedo o no puedo hacer, YO HAGO LO QUE ME DA LA GANA!! Y desde niño, me dieron ganas de ser grande, me dieron ganas de perseguir y trabajar por mis sueños. GRACIAS A TODO EL QUE CREYÓ, A LOS QUE CREEN, Y A LOS QUE ALGÚN DÍA CREERAN!
Additionally, in another historic development, Suzy Expósito, the Latina journalist who interviewed Bad Bunny and wrote the feature story, marks the first cover story in the publication’s history to be written by a Latina journalist.
Rolling Stone tweeted behind-the-scenes details about how they obtained the interview. Facing stay-at-home restrictions, they utilized video tools like Zoom and FaceTime to communicate with the singer and document his isolation experience during the pandemic. The article is a deep dive into the rising cultural icon, who Expósito refers to as “an agent of chaos.”
In February of this year, Bad Bunny released his second album, Yo Hago Lo Que Me Da La Gana. The album became the highest-charting Spanish-language album ever released in the United States.
He was in Mexico filming Narcos Mexico in a supporting role for the Netflix series, but had to stop production due to the Covid-19 pandemic.
The interview covers Bad Bunny’s rise to global fame and highlights fact that is still an independent artist, achieving all this growth and fame without a major label deal.