Covering. Protecting. Saving Lives. Every 45 seconds, a child dies in Africa from Malaria. This life-threatening disease is caused by parasites that are transmitted to people through bites of infected mosquitoes. Sub-Saharan Africa is plagued with this deadly crisis, accounting for 95 percent of Malaria related deaths. Custom Clothing Designers 5001 FLAVORS, have joined forces with ING Activewear, Touch The World and other dedicated supporters for the launch of the Code Purple campaign, one of the largest global initiatives to help save millions of African children and adults dying from Malaria every year.
ING Activewear has developed a fabric that is mosquito repellent and certified, which they have used to create a product called the MOSKEETO Hood-e. The MOSKEETO Hood-e, co-designed by 5001 FLAVORS is a certified product, which comes with a repellent that provides protection from Mosquitoes and other biting insects that carry known diseases such as Malaria, Dengue fever, West Nile, and Lime disease.
The ultimate mission of ING Activewear and the Code Purple campaign is to provide and distribute the MOSKEETO Hood-e to everyone living in high-risk areas throughout Africa. Underprivileged communities are at the highest risk of transmission and death, being unable to afford treatment and having limited resources to receive healthcare. Crucial funding is needed to bring this technology to the masses and offer support, prevention and education to the more than 225 million cases of Malaria reported each year worldwide.
On February 16, 2012 during New York Mercedes-Benz Fashion Week at the Intrepid Sea, Space and Air Museum, ING Activewear in conjunction with Touch The World presents Code Purple: An Evening of Fashion and Fundraising. CODE PURPLE will be an unforgettable evening where everyone from A-List celebrities, fashion insiders, press/media and general public will all gather in philanthropic support of this global initiative. The evening will commence with a cocktail hour where guests will be privy to an exhibition style layout and receive information about the MOSKEETO Hood-e, fashion show and overall mission of the Code Purple Campaign. Attendees will then be ushered into the runway set for the program, featuring world-renowned designers 5001 FLAVORS, Lawrence Pizzi and By Barak. At the conclusion of the show, select pieces will be auctioned off in an open-bid format with a live auctioneer.
For ticket information please visit http://codepurpleevent.ticketleap.com/codepurpleevent/. To make a donation and learn more about how you can support the CODE PURPLE campaign log on to www.codepurpleevent.com.
ABOUT 5001 FLAVORS:
5001 FLAVORS is a custom clothing company founded by talented NYC Harlem-born designer, Guy Wood and his business partner Sharene Wood. The brand is built on the understanding that a famous name is a valuable asset. Fashion has always had a large degree of relevance in the entertainment industry as actors; musical artists and sports stars often become just as famous for their sense of style as they are for their talent. Satisfying that need has been the success of 5001 FLAVORS, with high-profile clients such as Will Smith, Aretha Franklin, Jennifer Lopez, Jamie Foxx, Lebron James, Queen Latifah, Jay Z and Shaquille O’Neal. Today, the brand is expanding to include an eyewear line launching in March 2012 at Vision Expo East, a signature retail store, and a signature clothing line. Visit 5001 FLAVORS, Custom Design and Clothing at www.5001flavors.com.
ABOUT ING ACTIVEWEAR:
Founder and CEO, Robin R. Crespo founded ING Activewear in 2006 with a mission to create apparel that meant something and made an impact and difference in the world. The vision was to make apparel that has thought and a purpose behind it bringing together the world of mainstream fashion with philanthropy.
ABOUT TOUCH THE WORLD:
Touch The World was founded in 1980, with a mission to move young people from apathy to energy through the opportunity to experience God through short-term mission trips. CEO and Pastor Jeff Boucher is a 23-year veteran who has given his life to God and the service of others. Boucher is perhaps best known for his ability to cast vision and start new initiatives. He has founded projects such as Tel-A-Teen Youth Helpline, various Campus Life Groups and Powerhouse .
