Latin urban superstar Daddy Yankee will hit the Billboard Latin Music Awards stage for the worldwide television premiere of the smash hit “Despacito,” (with Luis Fonsi) which continues to rule YouTube’s Global Music Top 100 chart, and is close to reaching one billion views on YouTube/Vevo.
The song has been at the top of Billboard’s Hot Latin Songs chart for 11 straight weeks. The Puerto Rican singer/songwriter will also perform one of his most recent hits, and will debut a new song, in addition to offering viewers a unique and exciting surprise act.
The Billboard Latin Music Awards will broadcast live on Telemundo Thursday, April 27 at 8pm/7c televised live at Universo. Check your cable for local channel.
Daddy Yankee catapulted to international fame with the launch of his album, “Barrio Fino,” in 2004, which became the first reggaeton album to reach the number one spot of the Top Latin Albums chart.
He holds more No. 1s than any other act on the Latin Rhythm Airplay chart with 15. He has six No. 1s on the Top Latin Albums chart, and more Hot Latin Songs hits than any other urban singer with 51.
This year he has already made the list seven times with “Shaky Shaky” “Sola”, “Otra Cosa”, “No Quiere Enamorarse”, “Hula Hoop”, “La Rompe Corazones” and “Despacito”.
The Billboard Latin Music Awards are the only ones that honor the most popular albums, songs, and performers in Latin music, as determined by the actual sales, radio airplay, streaming and social data that informs Billboard’s weekly charts.
The awards are the culmination of the Billboard Latin Music Conference, which will take place on April 24-27th at The Ritz-Carlton in South Beach, Florida. Now in its 28th year, the conference is the biggest and longest-running event dedicated to Latin music in the world.
The conference is the “must-attend” event for the top power players in the industry including A-list talent and top agents, managers, promoters, marketing, advertising, and radio executives, as well as for those taking their first steps in the business.