Today, Ford Motor Company celebrates Hispanic Heritage Month at World Headquarters in Dearborn, MI, with a number of unique events and happenings.
Cristián de la Fuente, Chilean actor and Dancing with the Stars celebrity, joins Ford at World Headquarters for several events including a lunchtime meet and greet with Ford employees, radio and television interviews, a fan phone call giveaway, an exclusive Facebook fan Q&A chat-up and an evening reception and dinner titled Keeping the Promise: Strength, Unity, Leadership., where he will unveil and conduct a book signing of his new book “Hot. Passionate. And Illegal?”, In addition, de la Fuente will deliver the keynote address at tonight’s event which will also feature cultural dancing and presentations.
This Hispanic Heritage Month celebration also marks the official launch of the Ford en Español Facebook page (Facebook.com/fordenespanol), where Ford Motor Company has been engaging consumers and Hispanic advocates from across the world and providing a platform for the Hispanic community to share opinions and the importance of their heritage within their families and communities. Through an interactive video series titled ¿De Dónde Eres? (Where are You From?), Ford en Español highlights prominent Hispanic leaders, asks them to share a bit about their culture and why they feel proud of their Hispanic heritage.
Partnerships with respected organizations including Latinos in Social Media (LATISM), the largest social network of Hispanic professionals and social media consumers in the US, have propelled the Hispanic platform even further through initiatives such as a LATISM Twitter Party to premier the ¿De Dónde Eres? series. The online event produced over 7 million impressions, reaching 341 thousand people via 1,500 tweets, driving considerable new traffic to several of Ford’s Hispanic social sites including Twitter, YouTube — and back to Facebook, creating a strong foothold for the new digital property in the Hispanic social media community.
For more information on Ford’s Hispanic-specific initiatives, visit and “like” Facebook.com/fordenespanol.