Ford showcases new Fusion model, along with other brands with a private media event at New York Auto show.
Spearheaded by Alvaro Cabal, Ford Motor Company Multicultural Communications Manager. See Images bellow.
Cabal holds an MBA in marketing from the University of Dallas and a B.S. in Mass Communication and Advertising from Pontificia Universidad Javeriana, Bogotá, Colombia.
“In the next few years Hispanic communications will revolutionize the entire marketing industry in the US. Current market forces are changing the way companies communicate with our community. Hispanic public relations will lead the way corporations, small business, non-for profit and government interact and connect with Latinos” – Alvaro Cabal
See images below. Photos by Eddie Olmo.