Shakira and Jennifer Lopez weren’t paid to perform the 2020 Super Bowl halftime show — but their roughly 16-minute set is still paying off, sfter Sunday night’s game, which saw the Kansas City Chiefs rally to beat the San Francisco 49ers in Miami.
And with viral moments such as Shakira’s memorable tongue flicking, J-Lo showing off her “Hustlers” moves while pole-dancing in a sparkling body suit, as well as the nods to the border crisis by showing kids in cages, viewers were still talking about #HalftimeShow2020 on social media.
As a result, those collected songs saw a stunning 1,000% sales increase in the U.S. on Sunday, Feb. 2, according to initial Nielsen Music sales data reported by Billboard. The singles sold 16,000 digital downloads all together on Sunday, which was up from a little more than 1,000 on Saturday, Feb. 1.
Shakira’s gyrations generated the most sales so far, as her 2001 hit “Whenever, Wherever,” was the initial best-seller with almost 4,000 sales on Feb. 2, which was a 1,196% increase compared over the day before. That was followed by her 2006 single “Hips Don’t Lie” with 2,000 downloads on Sunday (over 1,1200% increase from the day before).
But J-Lo dominated on Amazon . A company spokesperson told MarketWatch that Alexa requests for the “Jenny on the Block” singer on Amazon Music rose more than 5x (426%) on game day compared to the previous Sunday, while Alexa requests for Shakira jumped 303%. Streams for J-Lo on Amazon Music also increased 432% on Super Bowl Sunday over the Sunday before, while Shakira’s rose 150%.
While J-Lo commands $2.2 million for each performance on tour, according to Forbes, and Shakira rakes in $1.6 million, the women weren’t paid for the show itself (although their expenses and production costs were covered by the NFL.) Rather, these headliners — like performers such as Beyonce and Bruno Mars before them — are performing for the exposure and we don’t blame them for doing so.