Latino stars like Sofia Vergara, Frankie J, and boxer Fernando Vargas are just among a few who are backing the latest entertainment, internet platform aimed at entertaining Latinos within the county.
Much like the Latino version of Netflix and Hulu, TuYu is being named as the first Internet-based TV streaming service for Latinos.
Created and owned by Latinos, TuYu is expected to launch in the upcoming weeks and will be aimed at snatching up the nearly untouched Latino audience that is currently within the United States. With a tentative date slated for July, TuYU will have a system that is described as “ built-by/built-for-Latinos digital subscription TV” for Latinos living in the country.
As previously mentioned on LatinTRENDS, Latinos are considered the highest, and the growing, ethnic groups within the country to be more engaged with digital streaming content via their smartphones or other types of mobile devices.
“TuYu was created to expand the content options for audiences and creators on digital broadcast networks today,” TuYu’s is founder and CEO Pete Salgado, who was the manager of late Mexican singer Jenni Rivera and of her viral reality series “I Love Jenni,”
TuYu plans on offering both free and paid content to the bicultural and bilingual Latino community in hopes of becoming similar to the much popular apps and platforms like Hulu and Netflix which offers streaming content either for free or paid.
On the Latino platform, TuYu will offer a mixture of entertainment from reality shows, gaming, news, telenovelas, sports, movies, scripted series, and documentaries, along its own original in-house programing. However, the platform also has deals with other well-known internet platforms that would provide more content for Latinos
According to Variety, TuYu already has deals set with several well-known entertainment companies from World of Wonder, Great Glass Productions, and Sofia Vergara’s content company Latin World Entertainment to provide content for the platform.
“We have cultivated the best in programming and entertainment in Spanish and English, creating an opportunity for new and established talent and production partners to showcase the best in one-of-a-kind content serving an immediate viewing audience,” adds Salgado talking about TuYu’s partnerships, “We know that we have created a vital platform that delivers the best in unique bilingual content to a marketplace that has been waiting for this mix in one of the most-discussed platforms.”
So while Netflix is already providing Latino-based programming for its Latino subscribers, TuYu is sure to grab more with its Latino-oriented content and programming once it launches.
Subscribe to our weekly e-Newsletter for the latest news, trends & events: click here, its quick & easy: https://www.latintrends.com/e-newsletter