Second round of photos released!
Photo by: Ralph Vargas
The month-long celebration now kicks-off its second phase as McDonald’s invites guests to visit the McDNYTriState website where they can download top-10 tunes lists of Celia’s music, and share their selections through Twitter and Facebook. Guests will also have the opportunity to vote for their favorite illustration of Celia, and to be invited to the grand finale event of “Celebrando Nuestras Leyendas.” For more information, visit the McDNYTriState website: http://bit.ly/McDCelebrandoCelia2012.
A high-octane music show in partnership with La Mega 97.9 Radio and AT&T took place as the culminating event of this month-long Hispanic cultural celebration. “McDonald’s is delighted to celebrate Hispanic Heritage Month with ‘Celebrando Nuestras Leyendas,’ a program that pays tribute to Latino music and culture which this year honors pop icon Celia Cruz,” stated Jessica Meléndez, McDonald’s Regional Marketing Manager for the New York Metro Region. “To bring this celebration of Celia’s tremendous talent to life, we have partnered with La Mega 97.9 and AT&T to bring to our customers a free music event that remembers and honors La Reina de la Salsa’s musical legacy,” added Meléndez.
“Celia Broke Language barriers”
“For La Mega 97.9, as a Hispanic FM station, it is a great honor to join McDonald’s and AT&T in this grand celebration of our Latino listeners’ cultural heritage,” said Polito Vega, Vice-president of Programming, SBS NY- WSKQ-FM La Mega 97.9 & WPAT-FM 93.1 Amor. “Celia is the true reina of Latin music. She broke language barriers and was admired and remembered by music lovers across many nationalities and cultures. This music show is a well-deserved celebration of her legacy,” added Vega.
“Helping to Keep Dream Alive”
“AT&T has always been a proud supporter of the Latino community and is thrilled to join this wonderful fundraising event that celebrates Hispanic Heritage Month and honors the amazing career of Celia Cruz. Our company is honored to support this fundraising effort for The Celia Cruz Foundation because it helps keep her dream alive of providing financial resources as a means for under-privileged youth to pursue their musical aspirations,” expressed Tom DeVito, AT&T Vice-president and General Manager New York and New Jersey.
Keeping Celia’s Legacy Alive!
In closing, Omer Pardillo-Cid, Executor of The Celia Cruz Foundation, affirmed: “I’m happy and proud that organizations such as McDonald’s, SBS NY- WSKQ-FM La Mega 97.9 & WPAT-FM 93.1 Amor, and AT&T are joining forces to celebrate Celia’s music through a live show that will benefit The Celia Cruz Foundation, a not-for-profit dedicated to keep her legacy alive for generations of music lovers to come.”
ABOUT THE CELIA CRUZ FOUNDATION:
Founded by music legend Celia Cruz, The Celia Cruz Foundation is a non-profit organization 501(c) 3 dedicated to raising funds for underprivileged students wishing to study music and keep the Celia Cruz legacy alive.