According to a new study from the Pew Research Center’s Internet & American Life Project they found black and Latinos are more likely to use Twitter and Instagram than other groups. When looking at the landscape of social media users across the internet and
The readings come from a national survey conducted between November 14 and December 9, 2012 on landline and cell phones and in English and in Spanish. The results reported here come from the 1,802 respondents who are internet users and the margin of error is +/- 2.6 percentage points.
Take a look at the findings below:
Black users over-index on Twitter
Twenty-six percent of Black internet users surveyed said they used Twitter, compared to 14% of White users and 19% of Hispanics. Back in 2010, Pew reported that 13% of Black internet users, 5% of White users and 18% of Hispanics were using Twitter.
Blacks and Latinos also over-index on Instagram
Twenty-three and 18% of Black Latino internet users stay flexing on Instagram, compared to 11% Whites.
Pinterest in the Whitest social platform
Eighteen percent of White internet users are on Pinterest, compared to 8% Blacks and 10% of Hispanics.
Twitter is most popular among urban-dwellers.
Twenty percent of people living in urban areas use Twitter, compared to 14% in the suburbs and 12% in rural areas.
Pinterest is more popular among better-off people.
Twenty-three percent of people with household income between $50,000 and $74,999 use Pinterest, as well as 18% of people who make more than that. Just 10% of people who make under $30,000 use it.
Instagram has become much more popular than Tumblr.
Tumblr has been around since 2007, but just 6% of people surveyed use it. Thirteen percent use Instagram.
Facebook is used by everyone everywhere — even senior citizens.
Blacks and Latinos are also leading the way in terms of buying smartphones or tablets. A March 2012 Nielsen study found that 57.3% of Latino phone owners and 54.4% of black phone owners own smartphones vs. 44.7% for whites.
According to social media consultant Wayne Sutton, blacks and Latinos are attracted to Twitter’s level playing field.
Do you agree with these findings?