Arbor Mist® Wines (www.arbormist.com), America’s number one wine with fruit brand, introduces a fresh new flavor to usher in the summer: White Pear Pinot Grigio. Juicy white pear blended with crisp Pinot Grigio delivers a delightfully sweet, aromatic and flavorful wine for any social occasion. At just $3.99 a (750ml) bottle ($7.49 for 1.5L), it offers value and quality for those packing in a summer schedule full of events and get-togethers.
Whether you’re hosting an outdoor party, planning a wedding shower, packing a picnic, or need a refreshing respite from the heat, the new White Pear Pinot Grigio has a light, clean and refreshing taste to please all palates. The new varietal combines two classic flavors gaining popularity: pear and Pinot Grigio, the second best-selling white varietal in the U.S., with growth of 5 percent last year. In fact, a poll of Arbor Mist’s 16,000 Facebook fans ranked White Pear Pinot Grigio as their favorite.
“As the category leader, Arbor Mist loves engaging and hearing from our consumers, so we can create wines with natural fruit flavors they want,” said Amy Martin, Arbor Mist Marketing Director. “Taste and quality, yet affordability, are important to our fun-loving and socially active customer, so creating delicious, contemporary wine and fruit combinations that can be enjoyed and shared is key.”
The White Pear Pinot Grigio is also debuting Arbor Mist’s new bottle design and branding across all 12 flavors in the portfolio. The product label has been refreshed with an updated, vibrant logo, sophisticated swirl design and silver accents to bring greater emphasis to the varietal name and add more color and personality to each bottle. To maintain the quality and appeal of the brand, each bottle remains frosted, with a clear label and black capsule.
A colorful punchy new advertising campaign will also see a refresh to the Arbor Mist slogan. Martin comments: “Our new slogan, Up for Anything, speaks to consumers who enjoy life and the casual wine experience. It reflects their vivacious attitude and social behavior.” Up for Anything will appear in the new advertising from June 28, 2010 – September 6, 2010, via online display media, social and mobile outlets.
Today, Arbor Mist is currently ranked the number 13 wine brand by volume in the U.S. The portfolio includes 12 flavors, including Strawberry White Zinfandel, Blackberry Merlot, Peach Chardonnay, Exotic Fruits White Zinfandel, and Sangria Zinfandel. Arbor Mist is distributed in the U.S. by Constellation Wines U.S.