TUCOCINA (www.tucocina.net), a New York-based Latin kitchenware maker, today announced that it has partnered with Los Angeles-based nutrition expert Chef Portillo, for the launch of “La Salud en Tu Cocina,” an initiative developed by TUCOCINA to encourage Hispanic families to eat healthier and help bring them back around the dinner table. Named Culinary Woman of 2010 by the National Latina Business Women Association, Los Angeles, Chef Portillo will develop delicious, healthy and affordable recipes, write a column and conduct demonstrations for TUCOCINA’s initiative. Focused on connecting Hispanic families back to Latin culinary traditions and health awareness, the Latin kitchenware company will also provide cooking utensils and pair Chef Portillo with many of the participating families to help them plan, shop, prepare and cook healthy meals at home. Convinced that food prepared at home and served around the dinner table is an essential part of the Hispanic family tradition, TUCOCINA has built a brand that has a positive impact on the Latin food lovers it touches. “The program is near and dear to our hearts at TUCOCINA because studies point out that Hispanic children are at higher risk of becoming overweight and suffering from obesity-related conditions due, in part, to a lack of healthy food alternatives” said TUCOCINA’s president and founder, Rafael Rodas. “Chef Portillo is a perfect match for TUCOCINA and this program. Her fresh and simple approach to cooking, passion for authenticity, and close relationship with local farmers and purveyors is exactly what we were looking for in a chef partner. With Chef Portillo’s help, we plan on spreading the program coast-to-coast.” TUCOCINA offers products found in traditional cocinas, using innovative designs, enhanced functionality and superior kitchenware quality. TUCOCINA products are available at over 600 hundred retailers. To find and purchase their calderos, comals, griddles, pots, pans, and specialty kitchenware accessories, visit http://www.tucocina.net/category.
