With NFL success, comes endorsement deals and other money-making ventures. And so it is that Victor Cruz, a wide receiver for the Super Bowl-winning New York Giants, has just been signed with IMG Worldwide, an agency specializing in sports, fashion and media.
IMG, which also represents Gisele Bunchen, aka Mrs. Tom Brady, announced the Cruz deal the day after his team’s victory against Brady and the New England patriots.
“I’m very pleased to be represented by IMG,” Cruz said in a statement Monday. “They have a great reputation around the world. They have represented some of the most iconic athletes across a myriad of sports and I am honored to be among them.”
Cruz, a 26-year-old ex-star athlete at the University of Massachussetts, celebrated the Super Bowl win with his signature salsa dance moves at the end zone. During this past season with the Giants, Cruz scored 1,536 yards and 82 receptions, in addition to the Sunday’s first touchdown on NBC’s top-rated telecast. He joined the team as an undrafted free agent in 2010.
According to the IMG, the company’s clients division will rep Cruz for projects including endorsements and licensing, fashion strategy, speaking gigs and literary opportunities, among other branding endeavors.
“We are very excited to represent Victor,” said IMG vice president Carlos Fleming. “In addition to being one of the most talented and exciting players in the game, Victor is a great person, a fan favorite with enormous opportunities ahead of him. Our job will be to deliver them to him.”