KEY TOPICS
>Measuring Media”s ROI in reaching Hispanic consumers. Can it be done accurately? Major insights from clients, agencies, researchers and media.
>The crucial question: How can national brands reach local audiences effectively.
>New Trends in Digital Media: Online Video, Web TV, New Targeting Technologies and more…
>Best Practices in Print Advertising targeting Hispanics.
>Back by Popular Demand! Advertiser Roundtables
>The Conference can be attended in combination with the Emerging Hispanic Markets Forum (Sept. 21):The main objective of the Forum is to analyze the very rapid growth of Hispanics in markets that often have been overlooked by marketers.
Special discount for HPNG Members and Associates for the Hispanic Digital and Print Media Conference/Emerging Hispanic Markets Forum Combo!
Speakers include:
- FERNANDO ARRIOLA
Sr. Director Media, ConAgra Foods - DAVID FLYNN
Marketing Director, Novamex - BENJAMIN JANKOWSKI
Global Media Director, Mastercard - ELLEN LIU
Director of Media and Marketing, The Clorox Company - MARTHA O”GORMAN
CMO, Liberty Tax Service - XAVIER MANTILLA
Media Director, Vidal Partnership - MARTHA O”GORMAN
CMO of Liberty Tax Services - MARIBEL VITERI
International Marketing Manager, Flor de Cana
