It happened in Boston. It struck eight in other states as well. A breakout of the E.coli followed by a novovirus sickened 141 persons last year marking a record no one ever wanted. As a result the famous Mexican Grill Restaurant chain, Chipotle, has had to take measures to restore trust among its vast number of consumers.
CEO Steve Ellis announced today the steps being taken to meet the problem. The company will be closing all its chains on February 8th to conduct a company-wide meeting to discuss food safety measures as well as identifying the source of the initial breakout.
A free food gesture will be awaiting customers when Chipotle reopens. Ellis spoke about the issue that he hopes will be brief.
“We know that Chipotle is as safe as it’s ever been,”
“We are very confident that this outbreak will not happen again.”
How will they accomplish this? By checking ingredients and sending them to central kitchens will be a costly yet most effective way to ensure the safety of its customers. The down side though will be that you will have to pay a little more for your breakfast, lunch, or dinner. Food for thought.