Writing a book is not as easy as it looks and marketing it is not easy either. As an author, you have to be able to get out there, talk and promote your book for people to know about it. While word-of-mouth is an important way to promote a book, there are other ways to promote it as well, such as, using social media, holding events, or performing monologues.
Performing a monologue is exactly what Nora de Hoyos Comstock, President, and CEO of Las Comadres Para Las Americas, did for promoting her book “Count on Me: Tales of Sisterhoods and Fierce Friendships”. This book is an anthology written by 12 authors all over the country.
The event began by Nora explaining why she wanted to do a monologue and how a writer has to find a way to promote their work in order for them to make money and sell their books without just giving them away. Nora had chosen two stories to perform, that described friendship from when it began, and how it continued and matured until the end. They also talked about important events throughout life and the journey they went through. She wanted to give the listeners an idea of what the story is about and not give it all away. The story was left at a cliff hanger in order for people to buy the book and find out the rest of the story. Each presentation was different in the tone, feelings, expression, and the story.
Afterwards, she wanted feedback from the audience about the performance and what they would want to see more at another monologue. In addition, they asked questions about the performance to be more engaged with the story and this in turn created more dialogue about the book. The organization can be found at Las Comadres Para Las Americas.