Attention Latino filmmakers, camera jockeys, visual artists and webcam heroes: The Coco Latino Project wants your original videos describing what it means to be, live and succeed as a Latino in the United States. Video entries will be judged on content and creativity with one winner walking away with $10,000 — that’ll get you 20 percent closer to that RED Cinema camera you’ve been dreaming about, or pay for some high-quality studio time.
Want to give it a shot? Your Coco Latino video submission must follow one of these five themes to qualify:
1) Identidad “Yo, Hispano” (Me, the Hispanic)
· Explain what it means to be Hispanic. How does it impact your personal identity, if at all?
· What’s important to you in life? How does being Hispanic affect what you consider to be important to you?
· How do you express your Hispanic identity? Is it in your appearance, your taste in entertainment, what you do in your free time, how you make decisions, how you form your opinions?
2) Familia “Miembro de una Familia” (Part of a Family)
· How do you define family?
· What does family mean to you?
· Describe your family. What role does each member play and how do they relate to one another?
· What traditions or rituals does your family follow? Are any of these unique to your family? Are they specific to your culture?
3) Hogar “Compartir un Hogar” (Share a Home)
· How do you describe “home?”
· What does your home mean to you? How do you care for it?
· Describe your home.
· Describe the rooms in your home. What meaning does each carry, and are any rooms more important than others?
4) Influencia “Dejar Mi Marca en el Mundo” (Leaving My Mark on the World)
· How do you influence your community, society, the world?
· How do Hispanics influence the community, society, the world?
· Where do you see the greatest evidence of Hispanic influence: in politics, entertainment, fashion, technology or elsewhere?
5) Comida “Compartir la Hora de Comida” (Sharing Mealtime)
· How would you define mealtime? What does it involve for you? What are the unique stages, such as preparation, enjoyment, after dinner?
· What are the roles of different foods or dishes? What foods elicit the best mealtime experience?
· What is involved in a great mealtime experience? What happens during this time?
Contest participants may choose one, and only one, category listed above as the theme for their video entry. Videos must be three minutes or shorter; there’s no minimum length. Videos may be in Spanish, English or neither if you’re the strong and silent type. Only one entry is allowed per individual.
The Coco Latino contest entry period begins July 9, 2012, at 10 a.m. PT, and the deadline to submit your Coco Latino video is Aug. 12, 2012, at 11:59 p.m. PT. All entries must be received through the H2O Music Festival website at H2OMusicFestival.com/CocoLatino. Detailed contest rules and eligibility requirements can be found at H2OMusicFestival.com/CocoLatino.
Two Coco Latino finalists will be chosen to screen their entry at the H2O Music Festival pre-party in Los Angeles where a winner will be announced. Finalists must be available to travel to Los Angeles between Aug. 23 and Aug. 26, 2012, in order to claim the prize. Airfare and hotel accommodations will be provided to each of the two finalists and a guest. See contest rules for details.
The H2O Music Festival is core to Univision Radio’s H2O movement focused on the Hispanic 2.0 consumer. The festival will take place in Los Angeles on Aug. 25, 2012, at the Los Angeles State Historic Park featuring artists like John Legend, Paulina Rubio, Snoop Dogg, Chino y Nacho, Alex Cuba, Romeo Testa, plus additional acts to be announced in the coming weeks. The official lifeline for up-to-date H2O Music Festival announcements and artist confirmations will be made available at H2OMusicFestival.com, on Facebook at Facebook.com/H2OMusicFestival and on Twitter via @H2OMusicFest.
Coco Latino is an initiative of The Clorox Company and Univision Radio. For more information, visit H2OMusicFestival.com/CocoLatino.