Bad Bunny and Celimar Rivera Cosme Bring Puerto Rican Pride to the Super Bowl
Bad Bunny is stepping onto one of the biggest stages in American entertainment, the Super Bowl LX Halftime Show. The global Puerto Rican superstar is known for turning every performance into a cultural moment, and this time, he is doing it with someone who shares his island roots. Joining him will be Celimar Rivera Cosme, the talented signer who will bring the Apple Music Halftime Show to life through sign language.
Cosme is no stranger to Bad Bunny’s world. She recently delivered a powerful signed performance during his Puerto Rico residency, captivating fans with her energy and expressive artistry. But her journey to the Super Bowl began long before that. In 2022, she posted a video explaining why the deaf community wanted to fully enjoy Bad Bunny’s concerts, and the clip went viral. Her message resonated deeply.
Within a week, Rimas Entertainment, Bad Bunny’s label, reached out to ask how they could make his shows more accessible. That moment opened the door to a partnership that is now taking center stage at one of the most-watched events in the world.
Now, Cosme is preparing to join Bad Bunny at the Super Bowl Halftime Show, where millions will see her transform music into movement. Her presence highlights a major step forward for inclusivity, both in entertainment and in the NFL’s growing commitment to accessibility.
The celebration of visibility extends beyond the halftime show itself. During Super Bowl LX, Fred Michael Beam will provide signed performances of the National Anthem and “Lift Every Voice and Sing,” while Julian Ortiz will interpret “America the Beautiful.”
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Their work will be delivered in both American Sign Language and Puerto Rican Sign Language, a tribute to the diversity within the signing community. Ortiz, like Cosme, is Puerto Rican, adding another layer of cultural pride to the event.
Together, these performers are not just bringing representation to the Super Bowl, they are turning it into a platform where music, identity, and accessibility stand side by side.
