As I’m seeing the video “Simply The Best” for the first time, I’m immediately attracted by both the tropical environment and the unapologetic fun styles and colors of their clothing, but then comes the real attraction. Which to me has a Latin Funk sound to it, a contagious beat and I love it! It’s a sound, a rhythm that is energetic, fun, colorful and just plain Happy!
The track has the band’s current lineup, consisting of will.i.am, apl.de.ap, Taboo and J. Rey Soul, trading verses with Anitta & El Alfa, who both sing and rap in Spanish.
As the song goes on, we hear each artists give their own version of the track’s infectious chorus, singing “No it don’t get better than, better than this,” all behind a Latin inspired beat.
The official music video sees the Black Eyed Peas. Anitta and El Alfa perform their verses alongside a group of backup dancers. The video, shot in Los Angeles, this is a continuation of the band’s tradition of creating larger than life videos for each of their singles. Watch the music video for “Simply The Best” via YouTube below.
The global Grammy award-winning hip-hop/R&B group Black Eyed Peas, just dropped a new single entitled “Simply The Best,” and a music video to go along with it. The track, features Brazilian singer Anitta and the Dominican rapper El Alfa. All this ahead of their upcoming 11th album “Elevation”, which will drop next month
Since breaking through in Brazil six years ago, Anitta has become the leading artist of a new generation of Latin American music.
As the biggest global female popstar to come from Brazil, she has amassed over 63 million Instagram followers and nearly 17 million YouTube subscribers, garnering more than 6 billion views. Anitta has been named among the world’s 15th most influential musicians on social media by Billboard.
Larissa de Macedo Machado, more famous as Anitta, is a Brazilian recording artist, songwriter, actor, dancer, and entrepreneur. Born and raised in Rio de Janeiro, Brazil, she began singing in a church choir at a young age. When she was 17, her YouTube video was appreciated by a producer at ‘Furacão 2000’ and she was offered a recording contract. After a few singles and her hit song, ‘Meiga e Abusada,’ she signed with ‘Warner Music Group.’ Her debut single for this label, ‘Show das Poderosas,’ became Brazil’s most watched video with over 130 million views on YouTube. Her three studio albums, ‘Anitta,’ ‘Reitmo Pefeito’ and ‘Bang,’ were released in three successive years, two of which achieved platinum certification and made her one of Brazil’s biggest stars. Anitta received the honor of performing at ‘Latin Grammy Awards’ (2014) and at the opening ceremony of ‘2016Summer Olympics.’ She has earned a number of prestigious awards, including the ‘MTV Europe Music Awards.’ She was named by ‘Billboard’ as 15th most influential artist in world in social networks. She is married to businessman Thiago Magalhães.
Emanuel Herrera Batista (born 18 December 1990), known professionally as El Alfa El Jefe, or simply as El Alfa, is a Dominican rapper, known as “The King of Dembow”. Batista was born in Bajos de Haina, Santo Domingo. He is known for his sensual voice and initial afro hairstyle which led him to popularity in the early 2010s through songs like “Tarzan”, “Coche Bomba” and “Muevete Jevi”. He went on to form good relationships with many artists from Puerto Rico, such as Nicky Jam, Farruko, and Myke Towers amongst others. This resulted in one of the biggest collaborations in dembow history, led by El Alfa, when he released “Suave (Remix)” in December 2018 alongside Chencho Corleone, Bryant Myers, Miky Woodz, Jon Z and Noriel. El Alfa has collaborated with international stars like Cardi B, J Balvin, Pitbull, Tyga and Black Eyed Peas. With more than 15,500,000 monthly listeners to his music on Spotify and ranked #164 in the world, El Alfa is considered the leader of the Dominican dembow genre.
