The Super Bowl Halftime Show is one of the biggest televised events in the world and millions of people tune in to watch.
Football fan or not, many people look forward to this event every year. To see who will be crowned the Super Bowl champions, but also to watch the iconic JLO and Shakira’s performance, which is going to be a treat.
Although they won’t get paid for headlining the 2020 Super Bowl Halftime Show, the amount of exposure Lopez and Shakira will get will be very beneficial for both of them and their artistic brands. They are set to take the stage on Feb. 2, 2020 at the Hard Rock Stadium in Miami, Florida and they are excited at representing the Latinx culture in mainstream entertainment.
“I am excited,” J-Lo recently said in an interview “I think there’s not a musical artist in the world that doesn’t dream of performing at the Super Bowl.”
Though the NFL was faced with some intense backlash surrounding next year’s Super Bowl headliners, Lopez and Shakira aren’t letting the naysayers sway their decision to perform. Instead, the singers are strategically planning out their set list and performance details, and they can’t wait to wow fans with what they have in store.
While landing a gig like this is a huge deal in any pop stars’ life, artists’ compensation for a Halftime Show performance isn’t as large as you’d think.
In the past, artists like Michael Jackson, Justin Timberlake, Madonna, even Beyoncé have performed during this annual tradition and have wowed fans with their show stopping acts.
While this event brings in millions of views every year, It turns out that those celebs who perform during the Super Bowl Halftime Show don’t get paid at all and essentially just take on the headlining gig to promote themselves as musical artists, but the NFL does dishes out quite a lot of money on production costs.
NFL spokesperson Joanna Hunter previously explained to Forbes, “We do not pay the artists. We cover expenses and production costs.”
Instead of paying musical acts, the Halftime Show offers a free commercial for headlining acts, one that airs in front of more than 100 million people each year.