More than a year after its inaugural release, the Versace Chain Reaction sneaker continues to make waves among sneaker lovers and luxury fashion world. The Italian house has steadily released new colorways and variations of the sneaker to much fanfare. Now, the lavish label has teamed up with beloved sneaker store Concepts on one that outdoes them all.
The duo is a bit of an unexpected pairing, but in a good way—and the brands have teamed up on a fittingly left-field collaboration: an electric version of a sneaker that pays homage to a specific Versace green silk-chiffon dress with a dizzyingly low-cut neckline worn by Lopez, the pop and movie star at the Grammys in 2000.
It goes down as one of the most iconic red carpet looks of all time. More than 19 years later, the dress is still referenced in pop culture, fashion, and beyond: It even has its own Wikipedia page, and is credited as the reason for the invention of Google Image Search.
Versace is relatively new to the sneaker world. That is where Concepts, a sneaker head approved retailer known for its high-profile collaborations, comes into play.
The Chain Reaction gets dressed up with the instantly recognizable, gleaming jungle print that’s been upgraded to more durable nylon, as opposed to silk. The shoe is paired with a “nude” leather tongue, a visual reference to JLO’s neckline.
This collaboration is a unique position a high-fashion label like Versace. Nike and the other major footwear companies have had big fashion moments of their own, however not anything like this. It’s a clever move for Versace to lean on its iconic moment in history. In 2019, there is no better vehicle for an archival print than an expensive sneaker, that was inspired by Jennifer Lopez style and influence.