Visit the Conference Website & Register: http://hpng.net/ent/conference.php
HPNG Entrepreneurs Conference
Dear Colleague:
HPNG Entrepreneurs, in partnership with the New York City Hispanic Chamber of Commerce, invite you to the 1st Annual HPNG Entrepreneurs Conference in New York on October 3rd. The New York City Latin Media and Entertainment Commission has selected this conference to kick off its week-long series of events for the Latin Media and Entertainment Week during Hispanic Heritage Month.
The HPNG Entrepreneurs Conference will focus on solutions to challenges faced by entrepreneurs. This all-day event will host sessions that improve the skill sets and operational procedures applied by entrepreneurs and will provide access to information on how you can grow your business.
I look forward to seeing you there!
Ali T. Curi
President
Hispanic Professionals Networking Group (HPNG)
FEATURED SESSION INCLUDE:
STATE OF THE SMALL BUSINESS INDUSTRY OVERVIEW
According to the National Bureau of Economic Research, the recession ended in June 2009. However, small businesses have continued to face credit difficulties in this challenging economic climate. But aside from lending concerns, small businesses are uncertain about the overall macroeconomy, reflected in business owners’ hesitation to hire new workers, expand businesses, or invest in new capital and equipment. This panel will explore the overall health of the small business industry as it relates to the Tri-State area and what upswings and downturns you can expect in the coming year.
Das Velez, Executive Director, Minority and Women Business Development, Empire State Development Corporation
Jorge P. Silva-Puras, Regional Administrator, NY, NJ, PR & USVI, Small Business Administration
TOOLS AND TACTICS: THE RIGHT TECH FOR THE JOB
Every business owner needs the right tools to have their business run smoother. However, what’s in your technology arsenal is as important as how you use it. The key is knowing what’s available to help you increase your sales and marketing, manage your projects and of course, run the business.
Budgets are tight but most often, not acquiring the right tech for your business has to do with not knowing that a product exists that can help you do your job more efficiently. This session will present a number of free to low-cost tech tools and apps for your business such as website analytics tools, content marketing platforms, online document and calendar sharing, web-based email and how to effectively use video platforms, all designed to help you gain a competitive edge.
Madeline Kane, Entreprise Associate, Google
The New Marketing Toolkit: How Social and Digital Media Transform Your Business
If it seems like nearly every business on the planet is connecting with fans on Facebook®, Tweeting, uploading videos on YouTube™ and getting LinkedIn®—except you—you’re not alone. And, far too often, entrepreneurs and brands enthusiastically jump into social media without a good idea of why they want to do it, what they want to get out of it and, as important, how it fits into their communications, marketing and sales strategies.
Without creating a well-defined plan for social media, it can be challenging to develop a foundation for success – however you want to define success.
This panel will address the important questions of what needs to be done other than establishing a social media presence. This panel gets beyond the early lessons of social media and into how to develop social meaning from the inside out.
Enrique Arbelaez, Co-Founder, Managing Partner and Head of Digital & New Media, XL Alliance
Robert Bucheli, President, CTA Mobile Media
Moderator: Harrison Wise, President, Wise Associates
Registration Required. Click HERE – Today is the last day for registration.
ACCESSING CAPITAL AND SECURING YOUR COMPANY’S FUTURE
Over 50% of all investment dollars for start-ups and growing businesses are from informal sources, this includes money from family, friends and other private entities. What other sources of funding can you explore in a difficult economy that will facilitate your company’s growth?
Darrin Redus, Chief Economic Inclusion Officer, JumpStart Inc.
Nicole Schmidt, Esq., Co-founder, Oberon Securities
Madeline Marquez, Executive Director, Business Initiative Corporation of New York
Moderator: Mike Periu, Board Member, Council for Economic Education
HOSTED BY: JPMorgan Chase, 1 Chase Manhattan Plaza, Financial District, New York, NY
VISIT THE CONFERENCE WEBSITE & REGISTER: http://hpng.net/ent/conference.php
TODAY IS THE LAST DAY TO REGISTER!
