Jennifer Lopez announced Wednesday at the CTIA Wireless Conference in Las Vegas that she has teamed with Verizon Wireless on a new 4G LTE network and retail service, Viva Móvil by Jennifer Lopez. Viva Móvil in collaboration with Brightstar, a global distribution and services company, and Moorehead Communications, Verizon Wireless’ largest premium retailer will offer consumers a full service shopping experience online, in customized stores and on mobile devices.
“As modern Latinos we do things differently, including how we shop for mobile devices,” Lopez said in the CTIA press conference. “Latinos love social networks and we’re super active online,” she added, pointing to data that Latinos spend an average 1.5 more hours online than non-Latino consumers, and are more likely to share their online purchases with their social networks.
“All aspects of Viva Móvil’s “omni-channel” approach — from store design to social content — have been developed with Latino customers in mind,” she said. “For instance, store employees will speak English and Spanish. Stores will be equipped with play areas for children because Latinos often like to shop together as a family,” Lopez said.
The devices and plans sold by Viva Móvil are the same as Verizon’s, although Verizon doesn’t own a stake in the new company. Customers can purchase smartphones including the iPhone 5, Galaxy S 3 and the BlackBerry Z10 and sign up for Verizon’s 4G LTE network service.
Verizon cited a recent Nielsen report that showed that 75% of Latinos in the U.S. own smartphones, higher than the overall percentage of Americans who own smartphones, at 63%.
In the next few weeks, the Viva Móvil by Jennifer Lopez will announce store opening in major markets including New York, Los Angeles and Miami.