Focusing on start-up companies that are working on new apps, Jessica Alba has thrown her hat along with other top celebrities Gwyneth Paltrow, will.i.am, and Gary Vaynerchuk to serve as a mentor for new app companies as well as advisor for the unscripted series “Planet of the Apps.”
Alba, who started The Honest Company, to address needs and resolve problems with safer solutions, sees a similar parallel with these emerging companies.
“I’m looking forward to meeting entrepreneurs and help them realize their vision,”
Alba explained.
Of course to get any project off the ground you need money. Enter Lightspeed Venture Partners, a venture firm based in Silicon Valley that were one of the first investors in Snapchat.
Alba will also serve as executive producer for the show which is produced by Propagate and Apple. Ben Silverman, one of the executive producers is looking forward to having Jessica join this venture.
“Her business insight and experience will be invaluable to the app developers selected for the series,”
Silverman proclaimed. The mutual benefits should create an environment that will make this program as executive producer Howard T. Owens described,
“Truly the first of its kind.”
