25-year-old Diana Flores was thrust into the limelight in front of 100million Americans as part of a ‘trick’ commercial on Super Bowl 57.
Flores was the star of the NFL’s game day ad which aired just after Rihanna’s halftime performance at State Farm Stadium in Arizona in which the Chief’s won the Super Bowl with a 38-35 win over the Eagles.
The ad “Run With It” “begins as Flores, the captain of Mexico’s women’s national flag football team, is taking part in a sideline interview with known NFL reporter Erin Andrews.
Andrews unsuccessfully attempts to take the flag from Flores’ hip as the player is in her game day uniform, then a chase begins.
The ad follows Flores as she evades NFL players Sauce Gardner, Jalen Ramsey, Cam Heyward and Aidan Hutchinson who are all trying to take her flag.
Even Non-football greats get in on the chase, including tennis legend, Billie Jean King, as did YouTuber Mr. Beast and soon everyone is in hot pursuit of Flores, janitors and field workers included.
Flores evaded all of them and made it home where, to her surprise, her mother also tried to rip the flags away, and she escapes her too and runs outside, where she is joined by a bunch of female players, that are running with her and not trying to get the flag, it ends with the following words; “TO THE WOMAN PUSHING FOOTBALL FORWARD WE CAN’T WAIT TO SEE WHERE YOU TAKE THIS GAME”. see the 2 minute ad below.
Flores, who is considered one of the best flag players in the world was in attendance at game night with her family, the ad, along with her being apportioned to lead the effort into working with the NFL to help flag football be included in the upcoming Olympics speaks volumes of the good relationship that Diana Flores has with the NFL.
In a poll conducted by a broadcast organization, the commercial was very well received by the large viewership of Super Bowl 57.
Diana’s Journey:
Flores began playing the sport as an 8-year-old in her hometown of Ciudad Mexico after having taken ballet and dance classes, she decided to lean towards a more challenging activity and joined the “flag billet” team of the Águilas Blancas of the National Polytechnic Institute in Mexico City.
Although Flores is in her 20s, she already has nearly 10-years’ experience. Flores was first called up as a 16-year-old in 2014 and has featured for the Mexico Women’s Flag National Team at international competitions in 2014, 2016, 2018, 2021 and 2022.
She is the team captain. At the 2022 World Games, held in Birmingham, Alabama, for the first time featured flag football. The gold medal game saw host United States facing off against Mexico, with Flores leading her team to a dominant victory.
In that championship game, Flores completed 20 of her 28 passes for 210 yards and four touchdowns as Mexico trounced the U.S. by a score of 39-6.
Flores: Lobbying to Bring Flag Football to The 2028 Olympics;
The NFL and International Federation of American Football are at work to get flag football to be played at the 2028 Olympics in Los Angeles. Part of that strategy involves Flores, who has been chosen as an ambassador in the effort.
Flores was also named as an offensive coordinator for this year’s NFL Pro Bowl Games, this too should help with her efforts make flag football an Olympic sport, as it will help keep Flores in the public eye.
It’s refreshing to see a young Latina leading the way for Women in sports and for all Latinos, really. It’s a good start for the NFL to provide their huge platform to a Mexican young lady to represent and be the face of the growing sport that is flag football.
Kudos to Dina Flores and the NFL, but as for the NFL, they could and need to do more, regarding Latinos in the sport and in the business of the sport, because the Latino fan base is where their biggest opportunity is to grow a new fan base.
As an example….
The show-stopping celebration of Latin-American heritage of Super Bowl 2020, with Jennifer Lopez and Shakira with surprise guest Bad Bunny is officially the most-viewed and most-liked halftime show of all time on YouTube (a feat achieved in just 24 hours), numbers don’t lie and the NFL knows this.
The fact that Latinos are the nation’s fastest-growing population, also make up the fastest-growing fan base of the NFL, with approximately 31 million (out of the 65 Million US Latinos) considering themselves avid football fans, according to the NFL, so the NFL “esta mirando”! (“they are looking”).
Diana Flores surprises her family below.
Share this:
Facebook
Instagram
RSS