Today, in a joint decision with the National Puerto Rican Day Parade, we have decided to voluntarily discontinue the “Emboricuate” Coors Light Puerto Rican Day Parade advertising campaign. Coors Light has been a proud partner of the National Puerto Rican Day Parade since 2009 and our commitment will remain strong. Our goal, as a partner of the parade, has always been to support the Puerto Rican Community and the “Emboricuate” campaign was developed to celebrate Puerto Rican pride. While the campaign has garnered support and criticisms in the community, it was never our intent to offend anyone and we felt it important to remove the ads to not further detract from the celebration of the Parade. We will continue our support of the Parade and the many programs that benefit the Latino community, while always encouraging all of our consumers to enjoy our products responsibly.
MillerCoors Pulls “Emborícuate” Ads