Purina ONE® beyOnd® and GOOD believes that
everyone can make a positive difference when it comes to enriching the lives of shelter
pets and helping them find forever homes. In the Shine a Light on a Shelter challenge,
Purina ONE® beyOnd® and GOOD are asking the public to submit a story describing
the following:
1. How one local animal shelter is making the world a better place; and
2. Why that shelter should receive the Grant to expand their good work.
“At Purina ONE® beyOnd®, we recognize that shelter pets aren’t always perceived in a
positive light. For example, the way animals are sometimes portrayed in advertising and
in the media may lead people to believe these animals are damaged, which ultimately,
negatively impacts the adoption numbers nationwide,” said Christina Schneider,
assistant brand manager. “That’s why we are committed to making sure the world gets
to know shelter pets, as many really are friendly, attractive and wonderful life-long
companions. And, the Shine a Light on a Shelter is a perfect start to help combat this
misperception.”
Starting on June 28, 2012 anyone can nominate at purina.maker.good.is.
Nominations are accepted June 28, 2012, through July 30, 2012. The public will be
invited to vote for the most innovative shelter. Voting runs August 6, 2012, through
August 20, 2012, with the winner revealed after August 21, 2012. The winning shelter
will receive a $10,000 grant from Purina ONE® beyOnd® brand dog and cat food to
expand its work. The submitter will win one (1) year’s worth of Purina ONE® beyOnd®
pet food and one (1) year subscription to GOOD magazine.
Jennifer Chiou, general manager of GOOD Maker commented, “Animal shelters play a
very important role in our world. Not only do they provide essential services to animals
in need, they also improve the overall health and well-being of our communities. Purina
ONE® beyOnd® recognizes this and is shining a light on innovative shelters that are
doing more than just providing care – they are changing peoples’ perception of shelter pets from pity to praise as they find these loving animals forever families. GOOD is proud to partner with Purina ONE® beyOnd® in recognizing these worthy organizations.”
About Nestlé Purina PetCare Company
Purina ONE® beyOnd® brand dog and cat food is manufactured by Nestlé Purina PetCare Company, one of the leading global players in the pet care industry. Nestlé Purina PetCare promotes responsible pet care, humane education, community involvement and the positive bond between people and their pets. The company has provided more than $15 million dollars in support to organizations nationally. By supporting their partners in animal welfare, Purina® assists in providing care and adoption for more than 1.5 million pets annually. The North American headquarters for Nestlé Purina PetCare is located at Checkerboard Square in St. Louis, Missouri. Nestlé Purina PetCare is part of Swiss-based Nestlé S.A. — the world’s largest food company. For more, visit www.purina.com.
About GOOD
GOOD is the integrated media platform for people who want to live well and do good. We are a company and community for the people, businesses, and NGOs moving the world forward. GOOD’s mission is to provide content, experiences, and utilities to serve this community.
GOOD Maker is an online grantmaking platform that connects people with great ideas to organizations, communities, and businesses who have the resources to activate and support those ideas.
